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Simplify360

Simplify360

Simplify360 is a Social Business Intelligence platform which has a suite of software for marketing and customer service departments.

Simplify360 allows businesses to carry out social media monitoring, social media engagement, social CRM, social media analytics and social media marketing. It is a Saas based platform with a monthly subscription model.

History

Simplify360 was started in 2009 by a team of six co-founders, Bhupendra Khanal, Sweta Sharma, Rohit Gupta, Deep Sherchan, Laxmi Khatiwada and Binit Thapa. The product was officially launched in 2011 during a technology event at Chicago and Bangalore.

Technology

The core technology of Simplify360 is its social media analytics capabilities which enables businesses to analyse social media conversations in real-time. The tool can automatically classify social data with respect to sentiment, demographics, region, gender, topics, intent etc. The technology is available to users through a web interface where users can view dashboards.

Funding

Simplify360 was angel funded by a Kolkata based IT investor and Texas based Amvensys Capital Group.

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