Siddhartha Lal

Siddhartha Vikram Lal (born October 1973) is an Indian businessman. He is the son of Vikram Lal, and a former chief executive officer (CEO) and the current managing director (MD) of Eicher Motors, a director of Eicher Goodearth Limited and chairman and MD of VE Commercial Vehicles. Lal is credited with the turnaround and revival of Royal Enfield.

Siddhartha Vikram Lal is the son of Vikram Lal, who was the chief executive officer of Eicher Motors. Like his father, Siddhartha attended The Doon School for his secondary education. After completing twelfth grade, Lal attended the St. Stephen's College of University of Delhi for a bachelor's degree in economics in the 1994. Between 1996-1998, he attained a postgraduate diploma in mechanical engineering from Cranfield University, and a master's degree in automotive engineering from the University of Leeds in England. He has a sister, Simran Lal.

Lal, after completing his education started working with MAN Nutzfahrzeuge AG. He joined Eicher Group in 1999, working in various capacities in the Eicher tractor division, and then became CEO of Royal Enfield in 2000 (at the age of 26) aiming to end the unit's losses. From 2000 to 2004, he worked out of Royal Enfield's headquarters in Chennai, introducing cost-cutting measures and product upgrades. "Honestly, at age 26, it seemed a fun thing to do. I could eat, sleep, ride and talk motorcycles," Lal said in a 2015 interview.

In Jan 2004, Lal was appointed as the chief operating officer (COO) of Eicher Motors. In May 2006, Lal took over as the CEO and MD of Eicher Motors.