The company has created their AI platform to be integrated into Slack, to suggest engaging contents for brand followers, and to grow audiences through internet engagement. On Slack, each member of a team has access to Rocco on any channel they choose to use. Rocco is also capable of learning how a business works and a brand's voice, and can take over content strategies regarding social-media. The platform aims to grow social media presence, and will provide analytics and insights about how much a business relies upon their online presence.
The platform plans are available at three different price points ranging from $15-$95 per month. Rocco has worked with brands like HomeAway.com, Urban Outfitters, Kettle Brand Chips, and the San Francisco Federal Reserve Bank on social media, design, and also content marketing.