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Retana (company)

Retana (company)

Retana is an AI virtual assistant for iPhone cameras, founded by Juan Soberanis.

Retana is a company that has developed an artificially intelligent virtual visual assistant for iPhone cameras. The company was founded in 2018 by Juan Soberanis.



The virtual visual assistant that Retana offers is an application that allows users to capture, recall, and use visual information. The artificial intelligence takes the information found in a picture, or frame, such as text, locations, and certain objects, and makes them searchable as well as changes that information into actionable data. All of the data that is taken including the photo is stored on Retana's own cloud-backed camera roll. Note taking for pictures is also possible for Retana, both through voice commands, and can be found through voice or manual searches. Searching for numbers, amounts or notes on a receipt is available as the platform recognizes any text found in a picture.



Metadata that can't be seen directly in a photo is also kept in each photo, such as street address, the name(s) of places, phone numbers, and email addresses. The app automatically recognizes phone numbers and allows users to call them without entering them manually. The platform is available at $0.99 a month per 100 photos, and $4.99 for 1000.

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Juan Soberanis

Founder, CEO



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