Represent is a California based technology company providing a crowd-selling platform for celebrities to design and sell merchandise on its marketplace. The company lets celebrities, independent artists, brands, social media influencers, and charity to design and sell merchandise without any upfront costs.
Represent is an online marketplace focused on letting celebrities and brands create and sell apparel and accessories. There are no upfront costs for clients to sell on the marketplace, and profits are dependent on the amount of merchandise sold. Represent reviews every registration manually before approving them to sell on their marketplace. Clients design their product through the platforms product designer and create a campaign for the product. Represent then handles merchandise production, payments, shipping and handling, and customer support. The platform provides product performance analytics for the clients to track views, conversion rate, orders, and profit. Clients can also embed products created through the platform on their site.
The marketplace has multiple selections of apparels, which includes shirts, hoodies, tank tops, long-sleeved shirts, youth shirts, jackets, and sweatshirts. The merchandise is available as unisex, or for male or female genders. Categories include pride, TV fandom, Marvel, music, athletes, and influencers.
Andrej Pancik, Bryan Baum, and Leo Seigal founded the company in May 2014 and is headquartered in West Hollywood, California, United States. Entrepreneur First backed the company and was a part of the EF1 cohort. In 2016, the company CustomInk acquired the company, however, Represent continued to operate as a distinct brand.
CustomInk Acquires Represent, A Custom Merchandise Marketplace for Influencers
The company will continue to operate as a distinct brand, while their supply chain, operations, and technology will be integrated into CustomInk.
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