Recall is a Scottsdale-based artificial intelligence company that has created a platform where users can utilize data they have to make forecasts for their businesses advertising campaigns.Fields that can use the platform include publishing and marketing.
Recall runs as an application and can be used from mobile or desktop devices. The platform uses automated analytics of data so that businesses can track the progress of their advertising campaigns. Companies can track the reach of their advertisements in real time. The interface on Recall can show users trends in their advertising data and pinpoint opportunities when businesses can increase the efficiency of their media.The trends are shown via graphs and charts on the user's device and can be shared with other staff within the company.
The software available on the platform can detect anomalies in data, allowing for the businesses to redirect their advertisements with the intention of increasing revenue.