PubLoft is a content marketing agency aiming to help early stage startups with their organic lead generation. PubLoft's thesis on marketing is that startups who rely on paid ads to grow in the early days suffer from very high CAC and their gross margins get thinner as the companies get bigger. PubLoft aims to reverse this.
PubLoft works with companies to help them establish a content strategy, a SEO friendly site, makes sure al tags on sert up properly on their site. If the company needs help with the execution of this plan, PubLoft has a database of thousands of writers on all industries to work with on any given topic. Most companies will be able to find a fit with a PubLoft writer.
In depth, some of the services that PubLoft offers are:
Content SEO audit
A complete audit of your existing content, unearthing opportunities to improve your content’s relevance to search terms, and keywords/search rankings.
Core topic cluster strategy
Brainstorming all possible topics you could publish on, organized into meaningful categories that will turn into pillar content pages over time.
Organic competition analysis
A 30,000-foot view of your top 30 organic search competitors—the websites ranking where you want to be—and a report on how they’re ranking so well.
Professional-grade keyword data indicating the top-priority opportunities to rank quickly and impactfully.
Finding the most impactful publications to reach out to for guest posting, cross-publishing, and link building opportunities.
Content conversion audit
A deep dive on your lowest-converting pages, and heatmap report to identify opportunities to increase readership and time on page. Brainstorming all possible topics you could publish on, organized into meaningful categories that will turn into pillar content pages over time.
Typical blog-style content—the best way to begin. We target one longer-tail keyword per article, then improve them over time to rank for more & greater volume keywords.
Most effective when taken from medium-form articles. Perfect for organic social media, email newsletters, and paid ads.
Long-form “10x value” content
The popular “Ultimate Guides” and downloadable eBooks/whitepapers. Best produced by building on top of medium-form articles over time.
Syndicating your blog content to Medium publications, LinkedIn, and more. We highly recommend a LinkedIn strategy.
Strategic outreach efforts to contribute guest articles to popular SMB publications and/or receive a backlink to content on your site.
Partnering with non-competitive brands seeking to publish & share value content for SMB audiences. Great for case studies.
Earned media: media & consumers talking about you on their own. The hardest to achieve unless your product is downright awesome. Can be engineered.
Buying placements in articles and on social media (not ads). Direct sponsorship and influencer marketing.
Running ads on Google, Facebook, Instagram, Pinterest, you name it. Effective for quickly testing content relevance & effectiveness in search.
Jason Calacanis invests $100,000 into PubLoft, as they join the LAUNCH Accelerator
PubLoft reaches $20,000 MRR
Jeremy Chevallier joins Mat Sherman to relaunch PubLoft 2.0.
PubLoft 1.0 runs out of money and ceases operations
PubLoft 1.0 is founded by Mat Sherman
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Documentaries, videos and podcasts
- Content marketingType of marketing based on online content
- SaaSSoftware as a service or SaaS is a software licensing and delivery model in which a software is licensed on a subscription basis. These softwares are web-based and does not require you to download to use. They are on-demand and hosted software which you can start using directly.