Golden
Product/market fit

Product/market fit

Product market fit is the degree to which a product satisfies demand in a market. It has been identified as an important step in startups becoming successful in connecting to their market.

Overview

The definition of product/market fit has variation interpretations and models associated with it. Marc Andreessen defined the term as follows: “Product/market fit means being in a good market with a product that can satisfy that market.” Many people interpret product/market fit as creating a so called minimum viable product that addresses and solves a problem or need that exists.

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Further reading

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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Rob Fitzpatrick





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