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Petronics

Petronics

Petronics builds Mousr, a robotic mouse toy.

Petronics was founded in 2014 by David Jun, Michael Friedman and Dave Cohen while the three were studying at the University of Illinois. They focus on building pet products to enhance the well-being of pets. Their first product is Mousr.

Mousr

Mousr is a robotic cat toy which offer a variety of tails to match a cats individual play style or preference. They include an app, through which an owner can control Mousr, otherwise the toy runs on an automatic mode which works to either entice or elude a cat.



Mousr works through AI algorithms and sensors which are trained to entice or elude cats. Mousr is able to switch between a mode for attracting a cat's attention and one for escaping chasing cats. Petronics collects data from a connected mobile device to understand how cats engage with Mousr and push firmware upgrades to introduce new behaviors and escape tactics.



Petronics have said the bulk of their development of Mousr went into fabrication. They wanted a robot mouse small enough not to harm cats, walls, furniture or feet while moving at high speed. The Mousr weighs 60 grams - the weight of a tennis ball - but, Petronics says, is durable enough to withstand rough play. 

Funding

Hax Accelerator

Petronics participated in the Hax Accelerator as part of Hax Class 5 in 2014. They raised $25,000 through the program.

Seed

Announced in February of 2017, Petronics raised $2.3 million. Atlantic Bridge University Fund led the round which included participation from SOSV, Peakview Capital, M25, Illinois Ventures, Harbor Street Ventures and HAX.

Kickstarter

Petronics raised additional funding through Kickstarter, where as of July 2018 they raised $116,965 of their $100,000 goal.

Timeline

People

Name
Role
LinkedIn

Dan Widing

Software engineer, Co-Founder



Dave Cohen

Co-Founder



David Jun

Co-Founder



Duncan Turner

Product Design



Erin Yerges

Cat and Customer discover specialist



James Pikul

Mechanical engineer, Co-Founder



Michael Friedman

Co-Founder



Noel Joyce

Product Design



Further reading

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Documentaries, videos and podcasts

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Mousr demo at CES 2018

January 18, 2018

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References