Petronics was founded in 2014 by David Jun, Michael Friedman and Dave Cohen while the three were studying at the University of Illinois. They focus on building pet products to enhance the well-being of pets. Their first product is Mousr.
Mousr is a robotic cat toy which offer a variety of tails to match a cats individual play style or preference. They include an app, through which an owner can control Mousr, otherwise the toy runs on an automatic mode which works to either entice or elude a cat.
Mousr works through AI algorithms and sensors which are trained to entice or elude cats. Mousr is able to switch between a mode for attracting a cat's attention and one for escaping chasing cats. Petronics collects data from a connected mobile device to understand how cats engage with Mousr and push firmware upgrades to introduce new behaviors and escape tactics.
Petronics have said the bulk of their development of Mousr went into fabrication. They wanted a robot mouse small enough not to harm cats, walls, furniture or feet while moving at high speed. The Mousr weighs 60 grams - the weight of a tennis ball - but, Petronics says, is durable enough to withstand rough play.
Announced in February of 2017, Petronics raised $2.3 million. Atlantic Bridge University Fund led the round which included participation from SOSV, Peakview Capital, M25, Illinois Ventures, Harbor Street Ventures and HAX.
Petronics raised additional funding through Kickstarter, where as of July 2018 they raised $116,965 of their $100,000 goal.
Software engineer, Co-Founder
Cat and Customer discover specialist
Mechanical engineer, Co-Founder
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- SOSVSOSV (formerly SOS Ventures) is a venture capital firm founded in 1995 by Sean O'Sullivan that provides growth, seed, and venture capital funding to startups. SOSV runs six seed accelerator programs: HAX Accelerator, Chinaccelerator, MOX, IndieBio, RebelBio, and Food-X.
- HAX AcceleratorHAX Accelerator is a startup incubator providing funding and other resources to startups developing hardware, robotics, and connected devices. The company is run by SOSV, located in both Shenzhen, China, and San Francisco, USA, and was founded in 2011 by Cyril Ebersweiler and Sean O'Sullivan.