Persona (company)

Persona (company)

Persona is an interactive software company that connects robotic versions of public figures to their fans. It is located in Los Angeles, California and was founded in 2017.

Persona is an American software company specializing in the creation of bots for public figures. It allows for public figures to make more personal connections to their fans and follows without individually contacting each one of them. It works through the Facebook Messenger interface. Fans can send messages to the public figure through his/her Facebook page and Persona uses data obtained through the follower's Facebook account to return a personalized message based on the fan's gender, city, shopping habits, purchased items, and more.

Additional Features

The bots that are built by Persona can also aid the public figure in selling merchandise, sending signed autographs, gaining more followers by sending updates about Instagram and YouTube, and sending mass messages that can be customized to be sent to certain groups of fans by gender, city, et cetera.

Notable Users of Persona

Some notable users of Persona are Katy Perry, J Woww, Kehlani, Karrueche, Snoop Dogg, Christina Milian, Keke Palmer, and Chanel Westcoast.

Timeline

People

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LinkedIn

Christina Milian

Co-Founder

Josh Bocanegra

C0-Founder

Further reading

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News

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Ingrid Lunden
January 28, 2020
TechCrunch
The proliferation of data breaches based on leaked passwords, and the rising tide of regulation that puts a hard stop on just how much user information can be collected, stored and used by companies have laid bare the holes in simple password and memorable-information-based verification systems. Today a startup called Persona, which has built a [...]
August 26, 2019
WebWire
Nestlé Health Science (NHSc) a globally recognized leader in the field of nutritional science, is expanding into personalized nutrition with the acquisition of PersonaTM, a leading personalized vitamin business founded in 2017. Persona will operate under NHSc's USA-based Atrium Professional Brands. Persona's expertise in personalized nutrition brings a new dimension to the growing Nestlé Health Science portfolio, said Greg Behar, CEO of Nestlé Health Science. There's increasing interes...
March 13, 2019
WebWire
Netflix Inc., the world's leading Internet entertainment service, announced that Persona, starring Lee Ji-eun, or better known as her stage name IU, will launch globally in April. Persona is an anthology series composed of four short films, each of which is directed by four critically acclaimed directors, namely Lee Kyung-mi, Im Pil-sung, Jeon Go-woon and Kim Jong-kwan. The title depicts four personas played by Lee Ji-eun, through the lenses of the directors' unique storytelling. As an...

References

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