Permutive

Permutive

Company providing user behavioral analytics for revenue optimization for websites and smartphone applications

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Edits on 13 August, 2019
Golden AI"IBI-79"
Golden AI edited on 13 August, 2019 7:48 pm
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December 15, 2017
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Will Suter
Will Suter approved a suggestion from Golden's AI on 30 May, 2019 2:28 am
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Joe Root and Tim SprattTim Spratt founded the company in 2014 and is headquartered in London, England. The company was a part of Entrepreneur First’s EF2 cohort. Permutive participated in the YC S14 cohort of Y Combinator and raised an estimated $1,529,067.

Edits on 29 May, 2019
Golden AI
Golden AI edited on 29 May, 2019 6:21 pm
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Golden AI
Golden AI edited on 29 May, 2019 2:31 pm
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Edits on 24 May, 2019
Niroj Manandhar"company registration link"
Niroj Manandhar edited on 24 May, 2019 12:34 pm
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Further reading

Title
Author
Link
Type
Date

PERMUTIVE LIMITED - Overview (free company information from Companies House)

Web

Niroj Manandhar
Niroj Manandhar approved a suggestion from Golden's AI on 24 May, 2019 12:21 pm
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Permutive is a London based technology companytechnology company providing user behavioral analytics for revenue optimization for websites and smartphone applications. The company provides API for web pages, iOS applications, and Android applications for analyzing user activities and generate personalized sponsored content and advertising.

Niroj Manandhar
Niroj Manandhar approved a suggestion from Golden's AI on 24 May, 2019 12:21 pm
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Permutive provides its on-site analytics services for websites and applications to gather user data to improve the decision-making process for marketing and advertising. Permutive provides these services in two different forms; Publisher DMP (Data Management Platform) and Publisher CDI (Customer Data Integration. Permutive offers SDK for JavaScript, iOS, and Android for companies to analyze individual and aggregate user activities. Integration with the platform allows developers to track events without the use of third-party cookies. The integration can use the publisher’s own domain to create cookies which make tracking is possible even when third-party cookies are disabled. The data retention policy is GDPR compliant, making consent, right of access, right of erasure, and data portability possible with the API. Permutive offers its analytics services through the Google Cloud platformGoogle Cloud platform.

Niroj Manandhar
Niroj Manandhar approved a suggestion from Golden's AI on 24 May, 2019 12:21 pm
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Permutive is a LondonLondon based technology company providing user behavioral analytics for revenue optimization for websites and smartphone applications. The company provides API for web pages, iOS applications, and Android applications for analyzing user activities and generate personalized sponsored content and advertising.

Niroj Manandhar
Niroj Manandhar approved a suggestion from Golden's AI on 24 May, 2019 12:21 pm
Edits made to:
Article (+10/-10 characters)
Article

Permutive provides its on-site analytics services for websites and applications to gather user data to improve the decision-making process for marketing and advertising. Permutive provides these services in two different forms; Publisher DMP (Data Management Platform) and Publisher CDI (Customer Data Integration. Permutive offers SDK for JavaScriptJavaScript, iOS, and Android for companies to analyze individual and aggregate user activities. Integration with the platform allows developers to track events without the use of third-party cookies. The integration can use the publisher’s own domain to create cookies which make tracking is possible even when third-party cookies are disabled. The data retention policy is GDPR compliant, making consent, right of access, right of erasure, and data portability possible with the API. Permutive offers its analytics services through the Google Cloud platform.

Niroj Manandhar
Niroj Manandhar approved a suggestion from Golden's AI on 24 May, 2019 12:21 pm
Edits made to:
Article (+7/-7 characters)
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Joe Root and Tim Spratt founded the company in 2014 and is headquartered in London, EnglandEngland. The company was a part of Entrepreneur First’s EF2 cohort. Permutive participated in the YC S14 cohort of Y Combinator and raised an estimated $1,529,067.

Niroj Manandhar
Niroj Manandhar approved a suggestion from Golden's AI on 24 May, 2019 12:21 pm
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Joe Root and Tim Spratt founded the company in 2014 and is headquartered in London, England. The company was a part of Entrepreneur FirstEntrepreneur First’s EF2 cohort. Permutive participated in the YC S14 cohort of Y Combinator and raised an estimated $1,529,067.

Niroj Manandhar
Niroj Manandhar approved a suggestion from Golden's AI on 24 May, 2019 12:21 pm
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Permutive is a London based technology company providing user behavioral analytics for revenue optimization for websites and smartphone applications. The company provides API for web pages, iOSiOS applications, and Android applications for analyzing user activities and generate personalized sponsored content and advertising.

Niroj Manandhar"initial article commit"
Niroj Manandhar edited on 24 May, 2019 12:18 pm
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Permutive

Company

Company providing user behavioral analytics for revenue optimization for websites and smartphone applications

Article

Permutive is a company that participated in the YC S14 cohort of Y Combinator and raised an estimated $1,529,067.

Permutive is a London based technology company providing user behavioral analytics for revenue optimization for websites and smartphone applications. The company provides API for web pages, iOS applications, and Android applications for analyzing user activities and generate personalized sponsored content and advertising.

Product

Permutive provides its on-site analytics services for websites and applications to gather user data to improve the decision-making process for marketing and advertising. Permutive provides these services in two different forms; Publisher DMP (Data Management Platform) and Publisher CDI (Customer Data Integration. Permutive offers SDK for JavaScript, iOS, and Android for companies to analyze individual and aggregate user activities. Integration with the platform allows developers to track events without the use of third-party cookies. The integration can use the publisher’s own domain to create cookies which make tracking is possible even when third-party cookies are disabled. The data retention policy is GDPR compliant, making consent, right of access, right of erasure, and data portability possible with the API. Permutive offers its analytics services through the Google Cloud platform.

The data collected by Permutive API is made available on a web-based dashboard. Permutive provides rules-based user segmentation, events tracking, reaction-based triggers, and third-party integration to provide real-time user behavioral data.

History

Joe Root and Tim Spratt founded the company in 2014 and is headquartered in London, England. The company was a part of Entrepreneur First’s EF2 cohort. Permutive participated in the YC S14 cohort of Y Combinator and raised an estimated $1,529,067.

Further reading

Title
Author
Link
Type
Date

BuzzFeed Switches To Next-Gen DMP Permutive | AdExchanger

Web

April 15, 2019

Immediate Media claims 135 percent digital ad revenue spike after reducing reliance on third-party cookies - Digiday

Web

February 1, 2019

Documentaries, videos and podcasts

Title
Date
Link

#8 Joe Root of Permutive on Customising User Experience in Real Time (Full Episode)

May 1, 2018

How Permutive has transformed Immediate Media's data strategy.

January 2, 2019

Infobox
Company Status
Active
Company Legal Name
PERMUTIVE LIMITED
Date incorporated
October 18, 2013
Categories
Edits on 10 April, 2019
Golden AI
Golden AI edited on 10 April, 2019 4:47 pm
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Edits on 11 February, 2019
Baye Maniago
Baye Maniago approved a suggestion from Golden's AI on 11 February, 2019 5:23 am
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Permutive

Company providing user behavioral analytics for revenue optimization for websites and smartphone applications

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Role
Related Golden topics

Alastair Mitchell

Investor

Alliott Cole

Investor

Ben Drury

Investor

Chris Grew

Attorney

Chris Mairs

Investor

Christopher Kile

Investor

India Ferard

Employee

James Bromley

Investor

Joe Root

Founder

Josh Forman-Gornall

Employee

Matt Clifford

Advisor

Matt Robinson

Advisor

Nadav Rosenberg

Investor

Richard King

Employee

Tim Spratt

Founder

Tom Wright

Investor

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Edits on 4 February, 2019
Baye Maniago"Approved suggestion from source: http://www.permutive.com/"
Baye Maniago approved a suggestion from Golden's AI on 4 February, 2019 3:04 am
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Golden AI
Golden AI edited on 9 January, 2019 9:48 pm
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Edits on 27 November, 2018
Golden AI"Add attribution to Seed DB"
Golden AI edited on 27 November, 2018 12:55 am
Edits on 14 August, 2018
Golden AI"Add infobox attribute"
Golden AI edited on 14 August, 2018 2:03 am
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Golden AI"Import data"
Golden AI edited on 10 August, 2018 10:26 am
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Permutive

Company

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Permutive is a company that participated in the YC S14 cohort of Y Combinator and raised an estimated $1,529,067.

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