Golden
Permutive

Permutive

Company providing user behavioral analytics for revenue optimization for websites and smartphone applications

Permutive is a London based technology company providing user behavioral analytics for revenue optimization for websites and smartphone applications. The company provides API for web pages, iOS applications, and Android applications for analyzing user activities and generate personalized sponsored content and advertising. 

Product

Permutive provides its on-site analytics services for websites and applications to gather user data to improve the decision-making process for marketing and advertising. Permutive provides these services in two different forms; Publisher DMP (Data Management Platform) and Publisher CDI (Customer Data Integration. Permutive offers SDK for JavaScript, iOS, and Android for companies to analyze individual and aggregate user activities. Integration with the platform allows developers to track events without the use of third-party cookies. The integration can use the publisher’s own domain to create cookies which make tracking is possible even when third-party cookies are disabled. The data retention policy is GDPR compliant, making consent, right of access, right of erasure, and data portability possible with the API. Permutive offers its analytics services through the Google Cloud platform. 

The data collected by Permutive API is made available on a web-based dashboard. Permutive provides rules-based user segmentation, events tracking, reaction-based triggers, and third-party integration to provide real-time user behavioral data. 

History

Joe Root and Tim Spratt founded the company in 2014 and is headquartered in London, England. The company was a part of Entrepreneur First’s EF2 cohort. Permutive participated in the YC S14 cohort of Y Combinator and raised an estimated $1,529,067.

Timeline

People

Name
Role
Related Golden topics

Alastair Mitchell

Investor



Alliott Cole

Investor



Ben Drury

Investor



Chris Grew

Attorney



Chris Mairs

Investor



Christopher Kile

Investor



India Ferard

Employee



James Bromley

Investor



Joe Root

Founder



Josh Forman-Gornall

Employee



Matt Clifford

Advisor



Matt Robinson

Advisor



Nadav Rosenberg

Investor



Richard King

Employee



Tim Spratt

Founder



Tom Wright

Investor



Further reading

Title
Author
Link
Type
Date

BuzzFeed Switches To Next-Gen DMP Permutive | AdExchanger



Web

April 15, 2019

Immediate Media claims 135 percent digital ad revenue spike after reducing reliance on third-party cookies - Digiday



Web

February 1, 2019

PERMUTIVE LIMITED - Overview (free company information from Companies House)



Web



Documentaries, videos and podcasts

Title
Date
Link

#8 Joe Root of Permutive on Customising User Experience in Real Time (Full Episode)

May 1, 2018

How Permutive has transformed Immediate Media's data strategy.

January 2, 2019

Companies

Company
CEO
Location
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References