Permutive

Permutive

Company providing user behavioral analytics for revenue optimization for websites and smartphone applications

Permutive is a London based technology company providing user behavioral analytics for revenue optimization for websites and smartphone applications. The company provides API for web pages, iOS applications, and Android applications for analyzing user activities and generate personalized sponsored content and advertising.

Product

Permutive provides its on-site analytics services for websites and applications to gather user data to improve the decision-making process for marketing and advertising. Permutive provides these services in two different forms; Publisher DMP (Data Management Platform) and Publisher CDI (Customer Data Integration. Permutive offers SDK for JavaScript, iOS, and Android for companies to analyze individual and aggregate user activities. Integration with the platform allows developers to track events without the use of third-party cookies. The integration can use the publisher’s own domain to create cookies which make tracking is possible even when third-party cookies are disabled. The data retention policy is GDPR compliant, making consent, right of access, right of erasure, and data portability possible with the API. Permutive offers its analytics services through the Google Cloud platform.

The data collected by Permutive API is made available on a web-based dashboard. Permutive provides rules-based user segmentation, events tracking, reaction-based triggers, and third-party integration to provide real-time user behavioral data.

History

Joe Root and Tim Spratt founded the company in 2014 and is headquartered in London, England. The company was a part of Entrepreneur First’s EF2 cohort. Permutive participated in the YC S14 cohort of Y Combinator and raised an estimated $1,529,067.

Timeline

People

Name
Role
LinkedIn

Alastair Mitchell

Investor

Alliott Cole

Investor

Ben Drury

Investor

Chris Grew

Attorney

Chris Mairs

Investor

Christopher Kile

Investor

India Ferard

Employee

James Bromley

Investor

Joe Root

Founder

Josh Forman-Gornall

Employee

Matt Clifford

Advisor

Matt Robinson

Advisor

Nadav Rosenberg

Investor

Richard King

Employee

Tim Spratt

Founder

Tom Wright

Investor

Further reading

Title
Author
Link
Type
Date

BuzzFeed Switches To Next-Gen DMP Permutive | AdExchanger

Web

April 15, 2019

Immediate Media claims 135 percent digital ad revenue spike after reducing reliance on third-party cookies - Digiday

Web

February 1, 2019

PERMUTIVE LIMITED - Overview (free company information from Companies House)

Web

Documentaries, videos and podcasts

Title
Date
Link

#8 Joe Root of Permutive on Customising User Experience in Real Time (Full Episode)

May 1, 2018

How Permutive has transformed Immediate Media's data strategy.

January 2, 2019

Companies

Company
CEO
Location
Products/Services

References

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