Permutive is a London based technology company providing user behavioral analytics for revenue optimization for websites and smartphone applications. The company provides API for web pages, iOS applications, and Android applications for analyzing user activities and generate personalized sponsored content and advertising.
The data collected by Permutive API is made available on a web-based dashboard. Permutive provides rules-based user segmentation, events tracking, reaction-based triggers, and third-party integration to provide real-time user behavioral data.
BuzzFeed Switches To Next-Gen DMP Permutive | AdExchanger
April 15, 2019
Immediate Media claims 135 percent digital ad revenue spike after reducing reliance on third-party cookies - Digiday
February 1, 2019
PERMUTIVE LIMITED - Overview (free company information from Companies House)
Documentaries, videos and podcasts
#8 Joe Root of Permutive on Customising User Experience in Real Time (Full Episode)
May 1, 2018
How Permutive has transformed Immediate Media's data strategy.
January 2, 2019
- CompanyA company, abbreviated 'co.', is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise.
- MarketingActivities to gain and keep customers, providing value to them through offerings and communication about offerings
- AdvertisingForm of communication for marketing, typically paid for
- Big dataCollection of complex data sets