Pencil is a Singapore-based company with a platform that generates original copy, visuals, or layouts for advertising purposes. The software is capable of calculating business metrics such as recall, engagement, and conversion. Its target audience consists of major e-commerce businesses, brands, and agencies.
The company's platform is called "Studio" and it utilizes algorithms and machine learning to develop visuals for businesses that are expected to be on-brand and have the ability to reach the client's target audience.Studio combines the client's product language and visuals with data regarding cultural references in order to create media content. Another set of algorithms is then used to filter the content so that optimal visuals can be presented to the client.
Studio is also capable of giving predictions to clients by using artificial intelligence about which visuals would be optimal for their specific audience. It is intended that both creative and media teams are able to utilize the platform for their businesses.
S'pore Startup Pencil 'Draws' S$1.5M - Uses AI To Generate Unique Ads For Advertisers
May 10, 2019