Pencil (company)

Pencil (company)

A company that uses artificial intelligence to create software which can digitally create advertising content. It is located in Singapore and was founded in 2018.

Pencil is a Singapore-based company with a platform that generates original copy, visuals, or layouts for advertising purposes. The software is capable of calculating business metrics such as recall, engagement, and conversion. Its target audience consists of major e-commerce businesses, brands, and agencies.

Product

The company's platform is called "Studio" and it utilizes algorithms and machine learning to develop visuals for businesses that are expected to be on-brand and have the ability to reach the client's target audience.Studio combines the client's product language and visuals with data regarding cultural references in order to create media content. Another set of algorithms is then used to filter the content so that optimal visuals can be presented to the client.

Studio is also capable of giving predictions to clients by using artificial intelligence about which visuals would be optimal for their specific audience. It is intended that both creative and media teams are able to utilize the platform for their businesses.

Timeline

People

Name
Role
LinkedIn

Sumukh Avadhani

Co-Founder and CTO

Will Hanschell

Co-Founder and CEO

Further reading

Title
Author
Link
Type
Date

S'pore Startup Pencil 'Draws' S$1.5M - Uses AI To Generate Unique Ads For Advertisers

Victoria Sek

Web

May 10, 2019

Documentaries, videos and podcasts

Title
Date
Link

Companies

Company
CEO
Location
Products/Services

News

Title
Author
Date
Publisher
Description
Donna Lu
July 13, 2020
New Scientist
Mesh-like pencil sketches on paper can be used as sensors that detect heart rate, skin temperature and compounds in sweat

References

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