Owlet (company)

Owlet (company)

Baby monitors to track a baby's heart rate and oxygen levels, and stream video and audio to phones

Founded in 2013, Owlet adapted pulse oximetry technology, used by surgeons to monitor oxygen levels and pulse through a finger, to a wireless sock for babies. Owlet's Smart Sock is able to monitor heart rate and oxygen levels. The sock is connected to an in-home monitor which emits warnings and can stream data real-time to a connected app.

Owlet also has the Owlet Cam which streams video and two-way audio to a connected smartphone.

Funding
Techstars - R/GA 2013

In 2013, Owlet participated in R/GA's Connected Devices Accelerator based on Techstars methodology. The three month mentoring program included $120,000 in funding through R/GA Ventures.

Seed

Announced in April of 2014, Owlet raised $1.85 million. Investment came from ff Venture Capital, Eniac Ventures, Azimuth Ventures, Life Sciences Angel Network, Peak Ventures and Brand Project.

Series A

Owlet raised $7 million for their Series A round announced in August 2015. Formation 8 led the round which included participation from Carpe Diem VC, Azimuth Ventures, ff Venture Capital, Eniac Ventures and Peak Capital. The funding went towards Owlet publicly launching their product. $1 million in funding was received through participation in a government National Institutes of Health (NIH) grant.

Series B

In November of 2016, Owlet announced $15 million raised in funding. The round included investment from Eclipse Ventures, Eniac Ventures, Trilogy Equity Partners, The Amazon Alexa Fund, RTP-HC, Capital Integral and Broadway Angels. Included in this round of funding was a $1.5 million grant from NIH to further infant health research.

Capital raised in the round was committed towards expanding their retail and international distribution, launch two new products and launch an infant health study.

Series B - 2

Announced in May 2018, Owlet raised a further $24 million to close their Series B. The round was led by Trilogy Equity Partners and included participation from Eclipse Ventures, Broadway Angels, Enfield Ventures and Pelion Venture Partners.

Timeline

May 8, 2018
Owlet raises a $24,000,000 series B round from Broadway Angels, Eclipse Ventures, Pelion Venture Partners, RTP Ventures and Trilogy Equity Partners.
November 3, 2016
Owlet raises a $15,000,000 series B round from Amazon Alexa Fund, Broadway Angels, ENIAC Ventures, Eclipse Ventures, GR Capital, Integral Capital Partners, RTP Ventures and Trilogy Equity Partners.
August 18, 2015
Owlet raises a $7,000,000 series A round from Compound, ENIAC Ventures, Eclipse Ventures, Formation 8, Service Provider Capital and ff Venture Capital.
April 22, 2014
Owlet raises a $1,900,000 seed round from Album VC, Azimuth Capital Management, BrandProject, ENIAC Ventures, Life Sciences Angel Network and ff Venture Capital.
December 3, 2013
Owlet raises a $120,000 seed round from Techstars.

Funding rounds

Funding round
Funding type
Funding round amount (USD)
Funding round date
Investment
Owlet (company) Series B round Funding Round 2016
15,000,000
November 3, 2016
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People

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Further reading

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Companies

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News

Title
Author
Date
Publisher
Description
Amber Bouman
April 8, 2021
Engadget
Here's a list of the best baby monitors for your home nursery, as reviewed by Engadget editors.
Amber Bouman
December 11, 2020
Engadget
Owlet's monitor and camera are on sale today and tomorrow!
Amber Bouman
November 24, 2020
Engadget
Owlet has some great deals on smart baby monitors, including its popular sock.

References

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