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Opus (cryptocurrency)

Opus (cryptocurrency)

Opus is a cryptocurrency introduced by Opus Foundation, a startup specializing in digital marketing.

Opus Foundation

Opus Foundation is a blockchain startup that specializes in digital marketing. The company has developed a proprietary smart contract intended to connect publishers and advertisers to spread awareness about blockchain technology in marketing and make it accessible for all businesses. According to Opus, tests showed that the company's technology can outperform banner ads by up to 30 percent and reduce bot clicks by up to 95 percent. Opus stated that the main reason for the success of its solution is that advertisers get precise campaign targeting and publishers benefit from higher revenues from pre-sale impressions.

Opus promoted its platform and acquired new publishers and advertisers by providing them with a free dashboard and analytical tools. The Opus dashboard provides the data required to make informed decisions regarding which advertisements would yield the highest profits in advertising campaigns. Opus has also announced plans to develop their own blockchain-based technology called OPUX, which can be utilized as an alternative currency and as a way to make Opus-based transactions with improved efficiency and security.

Timeline

Further reading

Title
Author
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Type
Date

Opus - Decentralized music distribution using InterPlanetary File Systems (IPFS) on the Ethereum blockchain V0.8.3

Bokang Jia, Chenhao Xu, Rehan Gotla, Sam Peeters, Reese Abouelnasr, Mateusz Mach

Documentaries, videos and podcasts

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News

Title
Author
Date
Publisher
Description
OPUS
June 14, 2021
www.prnewswire.com:443
/PRNewswire/ -- Now available for pre-order, OPUS is launching an emotional fitness platform that combines proven self-care practices with modern technology to...
TraceLink Inc.
April 20, 2021
www.prnewswire.com:443
/PRNewswire/ -- TraceLink Inc., the leading digital network platform company, today announced the availability of its new Opus platform. Built on top of...
Billy Steele
December 16, 2020
Engadget
Razer's first noise-cancelling earbuds also pack in THX-certified immersive audio and a gaming-specific low-latency mode. The stick-bud design isn't for everyone, but the company has included comfy Comply foam tips on top of the usual collection of silicone. A few annoyances keep these from being a compelling, and complete, package.
Christine Hall
July 17, 2020
Crunchbase News
We think these startups are worth highlighting for their interesting approaches, despite their smaller raises.

References

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