Other attributes
History of the brand Nina Ricci
Nina Ricci (Nina Ricci) is a French brand specializing in the production of women's clothing, shoes and accessories, perfumes and decorative cosmetics. Produces bed linen and bathroom accessories. Implemented in 1932 by designer Nina Ricci and her son Robert.
For 2015, Guillaume Henry is considered the creative director of Nina Ricci. The brand is part of the Puig Fashion Group and is represented in 130 countries around the world.
FormationBrand development. Creation of the first scents
In 1937, the Fashion House introduced a revealing dress with a deep neckline that exposed the chest line to the waist. In the same year, a review article about Nina Ricci collections was published in Vogue US.
By 1939, the number of employees of the Fashion House was 450 people.
During the Second World War, consumer demand for designer clothes dropped significantly. After graduation, in 1945, in order to revive the interest of women in fashion, Robert Ricci turned to Lucien Lelong, president of the Haute Couture Syndicate, with a request to hold a fashion show. As a result, a grand show was held at the Louvre, where 172 models demonstrated clothes from 40 French fashion houses, such as Nina Ricci, Balenciaga, Madame Gres, Schiaparelli, Fath, Grès, Patou, Worth, Lanvin, Rochas, etc. The fashion show was a resounding success and subsequently, the collections were presented in other European cities and the USA.
In 1946, the Fashion House presented its first perfume, Coeur Joir. To create it, Robert Ricci invited the famous woman perfumer Germaine Cellier. The result was a floral fragrance with notes of neroli, bergamot, iris, violet, jasmine and rose. The bottle, made in the shape of a heart, was made by glassmaker Marc Lalique, a school friend of Robert. Designed by Christian Berard.
In 1948, Nina Ricci released their second floral fragrance, L`Air du Temps, created by perfumer Francis Fabron. According to legend, the new composition was intended for the beloved of Robert Ricci. Mark Lalique decorated the bottle cap with an imitation of two doves. The design of the vessel was also developed by Christian Berard. L`Air du Temps was a resounding success comparable to Chanel No. 5, Shalimar Guerlain, Arpege Lanvin and Joy Jean Patou.
In 1952, Nina Ricci launched Fille d'Eve, a women's fragrance with an apple-shaped bottle.
Style
Unlike many other models, Ricci, like Vionnet, never drew sketches, but pinned fabrics on a mannequin, or especially on a fashion model, on her own. Her fashion house was not characterized by restrained minimalism, experiments and provocations that disturb Paris - Nina Ricci's house invariably adhered to a romantic, full of femininity and beauty style. She loved patterns and delicate colors, the leitmotif of her work was flowers - embroidered, sewn in the form of applications or fabrics present in the image.
Dresses by Nina Ricci could be seductive, but always remained within the bounds of decency. Thanks to this, the clientele of the house was mainly made up of representatives of the big bourgeoisie, whose clothes were supposed to show not so much luxury as restrained elegance.
