Neuromarketing

Neuromarketing

Neuromarketing, or consumer neuroscience, is the evaluation of neural signals and brain responses reacting to marketing stimuli.

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Neuromarketing: The new science of consumer decisions | Terry Wu, PhD | TEDxBlaine

Jun 6, 2019

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Title
Date
Link

Neuromarketing: Knowing Why You Buy | Sam Usher | TEDxTufts

May 17, 2018

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Neuromarketing

Neuromarketing, or consumer neuroscience, is the evaluation of neural signals and brain responses reacting to marketing stimuli.

Charlie Hilton"Wrong company linked in Related Topics."
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Article (+445 characters)
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Topic thumbnail

Neuromarketing

Neuromarketing, or consumer neuroscience, is the evaluation of neural signals and brain responses reacting to marketing stimuli.

Article
“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas. Brain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity, are the most common methods of measurement.

Further reading

Title
Author
Link
Type
Date

Neuromarketing: What You Need to Know

Eben Harrell

Web

January 23, 2019

What is Neuromarketing?

Roger Dooley

Web

June 27, 2006

Infobox
Also known as
Consumer Neuroscience
Related Topics
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