Neuromarketing

Neuromarketing

Neuromarketing, or consumer neuroscience, is the evaluation of neural signals and brain responses reacting to marketing stimuli.

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Charlie Hilton
Charlie Hilton edited on 21 Feb, 2020
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Article (+445 characters)
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Neuromarketing

Neuromarketing, or consumer neuroscience, is the evaluation of neural signals and brain responses reacting to marketing stimuli.

Article
“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas. Brain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity, are the most common methods of measurement.

Further reading

Title
Author
Link
Type
Date

Neuromarketing: What You Need to Know

Eben Harrell

Web

January 23, 2019

What is Neuromarketing?

Roger Dooley

Web

June 27, 2006

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Also known as
Consumer Neuroscience
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