Neuromarketing

Neuromarketing

Neuromarketing, or consumer neuroscience, is the evaluation of neural signals and brain responses reacting to marketing stimuli.

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“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas. BrainBrain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity, are the most common methods of measurement.
Charlie Hilton
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Documentaries, videos and podcasts (+1 rows) (+3 cells) (+136 characters)
Documentaries, videos and podcasts

Title
Date
Link

Neuromarketing: The new science of consumer decisions | Terry Wu, PhD | TEDxBlaine

Jun 6, 2019

Charlie Hilton
Charlie Hilton edited on 21 Feb, 2020
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Companies

Company
CEO
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Products/Services

Documentaries, videos and podcasts

Title
Date
Link

Neuromarketing: Knowing Why You Buy | Sam Usher | TEDxTufts

May 17, 2018

Charlie Hilton
Charlie Hilton edited on 21 Feb, 2020
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Neuromarketing

Neuromarketing, or consumer neuroscience, is the evaluation of neural signals and brain responses reacting to marketing stimuli.

Charlie Hilton"Wrong company linked in Related Topics."
Charlie Hilton edited on 21 Feb, 2020
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Related Topics
Charlie Hilton
Charlie Hilton edited on 21 Feb, 2020
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Article (+445 characters)
Further reading (+2 rows) (+10 cells) (+258 characters)
Related Topics (+2 topics)
Topic thumbnail

Neuromarketing

Neuromarketing, or consumer neuroscience, is the evaluation of neural signals and brain responses reacting to marketing stimuli.

Article
“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas. Brain scanning, which measures neural activity, and physiological tracking, which measures eye movement and other proxies for that activity, are the most common methods of measurement.

Further reading

Title
Author
Link
Type
Date

Neuromarketing: What You Need to Know

Eben Harrell

Web

January 23, 2019

What is Neuromarketing?

Roger Dooley

Web

June 27, 2006

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Also known as
Consumer Neuroscience
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Edits on 1 Jan, 2017
Golden AI"Initial topic creation"
Golden AI created this topic on 1 Jan, 2017
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 Neuromarketing

Neuromarketing, or consumer neuroscience, is the evaluation of neural signals and brain responses reacting to marketing stimuli.

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