Nature’s Way manufactures vitamins, minerals and herbal products. The company is headquartered in Green Bay, Wisconsin. Nature’s Way was founded by Tom Murdock in 1968 during a quest to improve the health of his wife. Nature’s Way sells dietary supplements and has over 1000 product offerings.
Nature’s Way partnered with Baze in 2019. Baze is a personal nutrition startup that provides blood tests that can been done at home to find out vitamins that a person may be missing out on. Nature’s Way providing $6 million to help Baze ramp up marketing efforts in the U.S.