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Nature's Way

Nature's Way

Nature’s Way manufactures vitamins, minerals and herbal products and sells dietary supplements. The company is headquartered in Green Bay, Wisconsin.

Nature’s Way manufactures vitamins, minerals and herbal products. The company is headquartered in Green Bay, Wisconsin. Nature’s Way was founded by Tom Murdock in 1968 during a quest to improve the health of his wife. Nature’s Way sells dietary supplements and has over 1000 product offerings.



Nature’s Way partnered with Baze in 2019. Baze is a personal nutrition startup that provides blood tests that can been done at home to find out vitamins that a person may be missing out on. Nature’s Way providing $6 million to help Baze ramp up marketing efforts in the U.S.

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