Mountain Biking UK (often shortened to MBUK) is a British mountain biking magazine. It is published by Immediate Media and is currently the UK's best-selling mountain bike magazine, with a circulation of 38,482 (ABC: Jan - Dec 2010).
MBUK covers all mountain bikingmountain biking disciplines; trials, downhill, cross-country, dirt jumping, free-riding and 4X. Future plc's readership demographics research has indicated the magazine's readership to be 95% male, with an average age of 24.5.
The magazine along with co-sponsors such as Nike, Santa Cruz and Fox Racing operated a successful professional mountain bike team from the mid-1990s until the mid-2000s, including riders of the calibre of Steve Peat, Scott Beaumont, Rob WarnerRob Warner and Will Longden and competing in the UCI Mountain Bike World Cup.
MBUK was launched in 1988 by Pacificon Ltd. Edited by Tym Manley who remained editor at large until 2009. In 2014, former-owner Future plcFuture plc sold all its sport and craft titles to Immediate Media Company, including the MBUK title. The current editor[year needed] is Danny Walter. There are currently 13 issues a year, and the magazine has a policy of including 'covermount' gifts such as stickers, gloves, socks and DVDs.