Golden
Morena (company)

Morena (company)

Morena is a consumer app that matches people of color to their beauty needs. It is based in San Francisco, California, and was founded in 2017.

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Edits on 30 May 2019
Golden AI
Golden AI edited on 30 May 2019 1:32 am
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Infobox

Edits on 29 May 2019
Golden AI
Golden AI edited on 29 May 2019 1:59 pm
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Edits on 1 Feb 2019
Carla Faraguna"Approved suggestion from source: https://medium.com/morena-blog"
Carla Faraguna approved a suggestion from Golden's AI on 1 Feb 2019 12:34 am
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Jessica Karpinski
Jessica Karpinski edited on 1 Feb 2019 12:32 am
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Article (+46/-46 characters)

Article

Morena is a San FranciscoSan Francisco-based technology company that focuses on matching people of color (POC) with makeup and beauty products that suit the community's needs.

...

Morena is an app that matches the personal needs of people from underrepresentedunderrepresented communities to products that will best serve the user. The user can then leave reviews and the app will relay more relevant products to the user, based on the reviews. The reviews contain data that is useful specifically to POCs, intended to make it easier to search for appropriate products for ones' skin and hair type. The user can also search for products that are cruelty-freecruelty-free, veganvegan, and/or minority owned.

Carla Faraguna
Carla Faraguna edited on 1 Feb 2019 12:21 am
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Description (+91/-27 characters)
Article (+397/-607 characters)
Topic thumbnail

Morena (company)

ConsumerMorena Appis a consumer app that matches people of color to their beauty needs-Californianeeds. It is based in San Francisco, California, and was founded in 2017.

Article

Morena is a San Francisco-based technology company that focuses on matching people of color (POC) with makeup and beauty products that suit the community's needs. There are thousands of beauty products available but it's difficult to find a mainstream company that understands the complexity and diversity within underrepresented communities, specifically people of color.



This diversity-focused consumer app takes out the guessing of whether a cosmetic color is going to match a POC's skin tone or if a beauty product is going to contain the ingredients needed to best serve POC. It also connects companies that make other beauty products, such as shampoo and soap, to users looking for products that meet their needs where mainstream products fall short.

...

Product

Morena's stated goal is to take out the guessing of whether a cosmetic color is going to match a POC's skin tone or if a beauty product is going to contain the ingredients needed to best serve POC. It also connects companies that make other beauty products, such as shampoo and soap, to users looking for products that meet their specific, niche, or under-represented needs.

Product

Morena is an app that matches the personal needs of people from underrepresented communities to products that will best serve the user. The user can then leave reviews and the app will relay more relevant products to the user, based on the reviews. The reviews contain data that is useful specifically to POCs, makingintended to make it easier to search for appropriate products for ones' skin and hair type. The user can also search for products that are cruelty-free, vegan, and/or minority owned.

Jessica Karpinski
Jessica Karpinski edited on 1 Feb 2019 12:17 am
Edits made to:
Article

Article

Morena is a San Francisco-based technology company that focuses on matching people of color (POC) with makeup and beauty products that suit the community's needs. There are thousands of beauty products available but it's difficult to find a mainstream company that understands the complexity and diversity within underrepresented communities, specifically people of color.

Jessica Karpinski
Jessica Karpinski edited on 1 Feb 2019 12:11 am
Edits made to:
Infobox (+6/-1 properties)
Timeline (+1 events) (+89 characters)
Description (+80 characters)
Article (+1248 characters)
People (+2 rows) (+4 cells) (+39 characters)
Further reading (+2 rows) (+8 cells) (+252 characters)
Categories (+4 topics)
Topic thumbnail

Morena (company)

Consumer App that matches people of color to their beauty needs-California, 2017

Article

Morena is a San Francisco-based technology company that focuses on matching people of color (POC) with makeup and beauty products that suit the community's needs. There are thousands of beauty products available but it's difficult to find a mainstream company that understands the complexity and diversity within underrepresented communities, specifically people of color.



This diversity-focused consumer app takes out the guessing of whether a cosmetic color is going to match a POC's skin tone or if a beauty product is going to contain the ingredients needed to best serve POC. It also connects companies that make other beauty products, such as shampoo and soap, to users looking for products that meet their needs where mainstream products fall short.

...

Product

Morena is an app that matches the personal needs of people from underrepresented communities to products that will best serve the user. The user can then leave reviews and the app will relay more relevant products to the user, based on the reviews. The reviews contain data that is useful specifically to POCs, making it easier to search for appropriate products for ones' skin and hair type. The user can also search for products that are cruelty-free, vegan, and/or minority owned.

People

Name
Role
Related Golden topics

Frances Chua

Founder



Jay Tolentino

Founder



Further reading

Title
Author
Link
Type

"Filipinas don't have curly hair"

Jay Tolentino

Web

Getting to know your Ad Hoc Clothing Barista

Rosalie T.

Web

Infobox

Categories

Timeline

Morena is founded

Jay Tolentino founds Morena to match people of color to beauty products.

Edits on 21 Jan 2019
Golden AI"Changed markets to industries"
Golden AI edited on 21 Jan 2019 9:28 pm
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Edits on 16 Jan 2019
Melanie Manipula
Melanie Manipula approved a suggestion from Golden's AI on 16 Jan 2019 11:47 pm
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Infobox (+6 properties)
Topic thumbnail

Morena (company)

Morena is a consumer app that matches people of color to their beauty needs. It is based in San Francisco, California, and was founded in 2017.

Infobox

Melanie Manipula"Initial topic creation"
Melanie Manipula created this topic on 16 Jan 2019 11:47 pm
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 Morena (company)

Morena is a consumer app that matches people of color to their beauty needs. It is based in San Francisco, California, and was founded in 2017.

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