Moonsift is a London-based company that has used deep learning technology to create a platform which personalizes users' online shopping experiences with the intention that consumers will not have to sift through products that are of no interest to them.
The company calls its product a "discovery engine". Users can go to the platform and enter the product or service they are seeking in the search engine. The earliest version of the platform focuses on finding shoes that may be of interest to users. They are shown results and as they are browsing, they can provide feedback via emojis. The machine learning technology on the platform tailors the shopping experience for the user, show him/her products and services that are more likely to be interesting to him/her based on feedback that has been given.
Users can also curate individualized collections and wish lists for their own profile and search other users' collections for style inspiration. Moonsift can be used on mobile devices or on personal computers.