Golden
Mercato Partners

Mercato Partners

U.S-based venture capital firm investing on companies at the mid and late venture stage.

Mercato Partners is a venture capital firm founded in 2006. The firm was founded by Alan Hall and Greg Warnock. Its headquarters is located in Cottonwood Heights, Utah. As of March 2019, the firm is managing 15 companies in its portfolio and has sold off its shares in 13 companies. Its most recent investment was in Cloud Elements during February 2019, a company which provides API platform integration for its customers.

Funding

Mercato Partners’ prefers to invest in companies that are based in North America. The firm finances companies operating in the fields of information technology as well as consumer electronics. The firm provides funding for companies requiring financing at the mid and late venture stage. Through three funding rounds since 2007, the firm has managed to raise $413 million in total.



Investments include Kalderos, Cloud Elements, Printer Logic, Kuali, SaltStack, Ephesoft, ObservePoint, Stance, SteelHouse, Sphero, Galileo, Venafi, Upwell, Domo, Goal Zero, Cradle Point, Control4, Fusion-io, Untangle, MediConnect Global and Skullcandy.

The Savory Fund

Marcato Partners Savory Fund invests in profitably yet undiscovered restaurant concepts with potential for expansion. The fund offers growth experience and capital, real estate development, construction and management, recruiting and training, marketing and social media, financing, and operations and fiscal oversight.



Companies in this portfolio include Mo' Bettahs Hawaiian Style Food, Swig and RANDR BBQ.

Timeline

Funded Companies

9 Results
Company
Company
Description
Description
Website
Website
Industry
Industry
Location
Location

Control4 is a Utah-based company.

Goal Zero is a solar power company.

Central Logic is a software company.

A company distributing pharmaceutical products

Kuali is a Salt Lake City-based company.

SaltStack is a Salt Lake City-based company.

Associated investment funds

5 Results
Investment Fund
Investment Fund
Total offering (USD)
Total offering (USD)
Total sold (USD)
Total sold (USD)
Location
Location
Date signed
Date signed
98,000,000
49,517,500
September 23, 2011

People

Name
Role
LinkedIn

Aaron Hall

Director



Alan Hall

Founder/Managing Director



Joe Kaiser

Director



Alison Wistner

Director



Anthony Giambrone

Employee



Dennis Wood

Employee



Grant Smith

Employee



Greg Warnock

Co-Founder/Managing Director



John Richards

Investor



Jon Manning

Employee



Mark Larson

Employee



Maxwell Rice

Employee



Rob Faux

Investor



William Kilmer

Employee



Zane Busteed

Employee



Further reading

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Author
Link
Type
Date









Documentaries, videos and podcasts

Title
Date
Link





Companies

Company
CEO
Location
Products/Services

Domo







Kuali







SaltStack







SteelHouse







Upwell







Venafi







References