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Magic Spoon

Magic Spoon

A food company that makes cereal for adults that combines the nostalgia for childlike cereal with healthy protein. It was founded in 2019 and is located in Brooklyn, New York.

Magic Spoon is a New York-based company that makes childlike cereals for adults with benefits such as protein and low carbohydrates. It is agreeable with the Ketogenic diet. 

Product

The company's cereal consists of three grams of carbohydrates, six grams of healthy fats from coconut oil, and 12 grams of protein.The ingredients consist of milk protein blend, coconut oil, natural sweetener blend, tapioca flour, chicory root fiber, natural flavors, and salt. The sweetness of the cereal comes from allulose, which is a sugar found in nature, such as maple syrup. It comes in flavors such as cinnamon, frosted, fruity, and cocoa.



Customers can sign up for a subscription so that the cereal can be shipped to their house. If customers want to order without the subscription, they can buy four boxes at a time for $39.00, which is considered a one month supply. After signing up for the subscription, they get 10% off, bringing the cost to $35. They can choose to order four boxes of the same flavor or a variety box, which includes one box of the aforementioned flavors. 



Timeline

Funding rounds

1 Result
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People

Name
Role
LinkedIn

Gabi Lewis

Co-Founder



Greg Sewitz

Co-Founder



Further reading

Title
Author
Link
Type
Date

Magic Spoon gets $5.5M in seed funds to reinvent the cereal category

Megan Poinski



Web

September 12, 2019

Documentaries, videos and podcasts

Title
Date
Link

Magic Spoon to Reinvent Nostalgic Cereal Brands for the Adult Consumer

September 23, 2019

Companies

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CEO
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References