The company's cereal consists of three grams of carbohydrates, six grams of healthy fats from coconut oil, and 12 grams of protein.The ingredients consist of milk protein blend, coconut oil, natural sweetener blend, tapioca flour, chicory root fiber, natural flavors, and salt. The sweetness of the cereal comes from allulose, which is a sugar found in nature, such as maple syrup. It comes in flavors such as cinnamon, frosted, fruity, and cocoa.
Customers can sign up for a subscription so that the cereal can be shipped to their house. If customers want to order without the subscription, they can buy four boxes at a time for $39.00, which is considered a one month supply. After signing up for the subscription, they get 10% off, bringing the cost to $35. They can choose to order four boxes of the same flavor or a variety box, which includes one box of the aforementioned flavors.
Magic Spoon raises a $5,500,000 seed round from Michael Broukhim, Peter Attia, Jeffrey Raider, Collaborative Fund, Moiz Ali, Daniel Broukhim, DGNL Ventures, Rick Rubin, Wild Ventures, David Gilboa, Neil Blumenthal, Lightspeed Venture Partners, Joseph Zwillinger, Questlove and Kevin Rose.
Magic Spoon was founded.
Magic Spoon gets $5.5M in seed funds to reinvent the cereal category
September 12, 2019