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LotLinx

LotLinx

LotLinx is a marketing technology suite used in the American and Canadian automotive industry. It is an automotive VIN-specific digital marketing suite.

Overview

LotLinx was founded in 2012, and is a privately held marketing technology company which sells to the automotive industry. LotLinx's technology helps automotive dealerships send potential buyers directly to a dealer's Vehicle Details Page (VDP). The company is headquartered in Chicago.

LotLinx helps automotive dealers match customer demand with inventory supply.

Products and services

LotLinx TURN is a cloud-based inventory and VIN-specific marketing platform that was released in 2017. It also helps manage sales objectives and prices based on inventory feeds and analytics.

LotLinx VIN View Optimizer (VVO) is an interactive reporting tool that was released in 2016.

LotLinx AMP (Accelerated Mobile Pages), released in 2017, is a product that aims to improve mobile advertising Call to Action and loading time.

History

In 2010, LotLinx founders Len Short, Jason Knight, and Robert Vucic developed a platform to send buyers directly to Vehicle Detail Pages (VDPs). Chug.net was a Vehicle Display Network that enabled buyers to search dealer inventory by make, model, year, and color.



In 2017, LotLinx expanded into cities in Canada such as Toronto, Montreal, Vancouver, and Quebec City, Edmonton, and Calgary. Kijiji, Canada's largest automotive website, was the first Canadian online marketplace to partner with LotLinx.

LotLinx partnered with VistaDash marketing analytics in 2017, CarNow chat in 2017, ActiveEngage chat in 2018, and Contact At Once! chat and advertising in 2018.

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2,500,000
May 1, 2011

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