Locus Insights provides data about where users look on a screen while online in order to help user experience and conversion on mobile sites. The company was founded in 2017, by Tom Jackson and Warren Huffman, in Austin, Texas.
Locus Insights has developed proprietary eye tracking software that gathers and analyzes data about where users look while on a smart phone. The software helps Locus Insights' customers optimize their clicks, touches, and swipes placements on mobile apps and sites. Eventually, using machine learning, the software is able to interact with mobile devices to create comprehensive engagement profiles which can deliver hyper-personalized, dynamic experiences for users.
Companies such as Netflix use information that Locus Insights can provide to understand customers. The artificial intelligence used in this technology is able to catch subtle user cues like eye gaze, facial expressions, gestures, body language, and tone of voice. All of these cues can be used to increase investment returns on ads, consumer engagement strategies, and more.
Locus Insights is a company that participated in the Class 118 - Austin 2018 Q1 cohort of Techstars.
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