LiveLeak is a video sharing website that is headquartered in London, England and was founded on October 31, 2006 by the same development team that created Orgish.com; a website for graphic video content meant to shock its users. The only known founding member of LiveLeak is Hayden Hewitt, all other founding members of LiveLeak have chosen to remain anonymous. Hewitt commented on why him and his team shutdown Orgish.com and launched LiveLeak by saying:
Ogrish had gone as far as it could go. It had become a parody of itself. Ogrish was a very serious site, it wasn’t like a lot of the gore sites you might see now that are based off that model. It was tremendously serious, everything was researched, there was no laughing at dead people or anything like that, the community was actually remarkably reserved.
LiveLeak allows users to upload and share videos of all kinds, however, the platform has a focus on video content regarding current events, politics, and reality-based footage. The company claims to have a strict non-bias approach to content that is found on its platform.
The site received a large amount of attention in 2007 after hosting a video of Saddam Husseins execution on their platform and being mentioned by Tony Snow (a spokesman of the Whitehouse) and Tony Blair (British Prime Minister). Tony Blair made the following statement mentioning LiveLeak regarding the online exposure of Saddam Husseins execution:
War is no longer something read in dispatches, it comes straight into the living room. Take a website like LiveLeak, which has become popular with soldiers from both sides of the divide in both Afghanistan and Iraq. Operational documentary material, from their mobile phones or laptops, is posted on the site in real time.
Documentaries, videos and podcasts