Liftoff honored as Gold Stevie® award winner in 2019 American Business Awards®
Liftoff recognized as 2019 Bay Area Best Places to Work
Documentaries, videos and podcasts
August 25, 2021
About | Advertise | Contact | Disclaimer | News | The Daily Deal Newsletter FinSMEs.com by FinSMEs is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
August 24, 2021
Liftoff, a leading global performance-based mobile app marketing optimization platform, and Vungle, a leading global mobile app discovery and enablement platform, announced today that they have entered into a definitive agreement to combine. The merger will create one of the world's largest independent and privacy-friendly platforms that fuels the entire mobile app growth cycle across user acquisition, engagement, monetization, and analytics. Liftoff co-founder and CEO Mark Ellis will le...
May 25, 2021
Liftoff, a global performance-based mobile app marketing optimization platform, today released its first report dedicated to casual gaming. The COVID-19 pandemic caused a spike in mobile gaming -- and increased competition for marketers -- as consumers searched for new ways to pass the time in self-isolation. Notably, Liftoff finds a steep increase in costs on Android year-over-year, likely a result of looming IDFA changes on iOS. The data also highlights key trends in user behavior acros...
May 19, 2021
Liftoff, a global performance-based mobile app marketing optimization platform, and its fellow Post-IDFA Alliance members today released initial findings on the iOS 14.5 operating system update, revealing several surprising and positive trends for the mobile marketing industry. The data shows a high opt-in rate by consumers and a massive shift in ad spend to Android, among other key discoveries. The results are the first in a series of analyses from the alliance -- a coalition of marke...
Red Cat Holdings, Inc.
May 5, 2021
/PRNewswire/ -- Red Cat Holdings, Inc. (NASDAQ: RCAT) ("Red Cat" or the "Company"), a hardware enabled, software provider to the drone industry, announced the...
April 14, 2021
Liftoff, the leader in mobile app marketing and retargeting, today released its annual Mobile Finance Apps Report in partnership with mobile data and analytics platform App Annie. The global COVID-19 pandemic drove a year of intense economic uncertainty, and users turned increasingly to mobile to help make sense of their financial standing. This year's report provides crucial insight into mobile finance app engagement, from the type and cost of activity across apps to geographic differen...
February 17, 2021
Liftoff, a global performance-based mobile app marketing optimization platform, today announced the launch of the Post-IDFA Alliance, a partnership of mobile marketing technology companies focused on addressing the concerns of mobile marketers and app publishers in the wake of Apple's recent update to their IDFA policies. The alliance, which includes Liftoff, Fyber, Chartboost, InMobi, Vungle and Singular, represents a broad spectrum of companies instrumental to the mobile advertising in...
January 27, 2021
Liftoff, a global performance-based mobile app marketing optimization platform, today unveiled its third annual Mobile Ad Creative Index. For the second year in a row, the report highlights the promise of Android for mobile marketers and features a surprising year-over-year flip in the value of the video ad format. Plus, after a year of dramatic user engagement changes, the data sees notable dips in acquisition costs across key app categories. Liftoff's latest report analyzed nearly 400...
November 19, 2020
Liftoff, the leader in mobile app marketing and retargeting, today released its annual Mobile App Trends Report. With COVID-19 restrictions prompting more at-home time, Liftoff's report sees app downloads reach all-time highs, propelling positive outcomes for mobile marketers. Additionally, the findings caution marketers to stay vigilant in their research and planning due to an increase in ad fraud year-over-year. The report also provides insight into the impact of Apple's coming IDFA cha...
June 17, 2020
Liftoff, the leader in mobile app marketing and retargeting, today released its fourth annual report on the rapidly-growing market for mobile app commerce in partnership with the global app marketing platform, Adjust. The study, pulling from the most extensive dataset to-date, shows that mobile shopping apps--the global "go-to" for inspiration and assistance in-store and everywhere--continue to experience significant growth. The report also identifies North America (NAR) as the mobile shop...
June 17, 2020
A look at shopper engagement from the 2020 Mobile Shopping Apps Report.
April 15, 2020
Liftoff, the leader in mobile app marketing and retargeting, today released its second annual Mobile Finance Apps Report in partnership with mobile data and analytics platform App Annie. Globally, consumers accessed finance apps over one trillion times in 2019 and that trend is only likely to continue this year, as the COVID-19 pandemic spurs widespread economic uncertainty. This year's report provides crucial insight into mobile finance app engagement, from the type and cost of activi...
February 12, 2020
Liftoff, the leader in mobile app marketing and retargeting, today unveiled its second Mobile Ad Creative Index. Effective mobile advertising is now essential, as the platform in 2019 dethroned television for consumer's attention. Liftoff's latest report gives crucial insight into this new landscape including a shift in the platform wars and analysis on which ad formats offer the highest ROI throughout the consumer lifecycle. Liftoff's latest report analyzed 353 billion ad impressions...
November 14, 2019
Liftoff, the leader in performance-driven mobile user acquisition, today released its annual Mobile App Trends Report which provides insights into the booming app economy. Specifically, the report found a cultural shift in consumer purchase behavior, as users demonstrate a preference for enrolling in subscription services over making one-time purchases. Drawing upon Liftoff's internal data, the report analyzes over 349 billion impressions across 992 mobile apps, 5.35 billion clicks and 7...
October 23, 2019
Liftoff, the leader in mobile app marketing and retargeting, today released its annual report on the state of mobile technology adoption in Japan with Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity. While streaming giants have yet to crack the country's subscription market, the study reveals that, as Japan gears up for the 2020 Summer Olympics, citizens are registering for entertainment apps at record rates. Analyzing more than 16.4 billion ad impr...
August 27, 2019
Liftoff, the leader in mobile app marketing and retargeting, today released its annual report on the thriving market of mobile gaming in partnership with AppsFlyer, global leader in mobile attribution. The annual study reveals a perfect storm for gaming app marketers as the platform wars heat up, with Android finally leveling the playing field for mobile gaming. The report also takes a look at key trends in regional engagement, revealing the Asia-Pacific (APAC) region as a valuable marke...
June 26, 2019
Liftoff, the leader in mobile app marketing and retargeting, today released its third annual report on the ever-growing market of mobile app commerce in partnership with the industry leader in mobile measurement and fraud prevention, Adjust. The study, pulling from the most extensive dataset to-date, shows that shopping app users are becoming increasingly purchase-happy in what is poised to be the biggest year in mobile commerce ever. The report also uncovers key insights into regional m...
May 3, 2019
Liftoff, the leader in mobile app marketing and retargeting, today was named the winner of a Gold Stevie® Award in the Fastest Growing Tech Company of the Year category for up to 2,500 employees in the 17th Annual American Business Awards®. This is the second consecutive year Liftoff has won Gold in this category, a testament to Liftoff's impressive continual growth. , , , , This year, the American Business Awards received over 3,800 nominations from organizations of all sizes and in vir...
April 19, 2019
Liftoff, the leader in mobile app marketing and retargeting, has been recognized as a winner of the 2019 Bay Area Best Places To Work, an awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal., , , , The company placed 11th among 35 select mid-sized employers from the Bay Area honored for having created exceptional workplaces that their employees value highly., , , , Award applicants were evaluated and ranked across five categories, according to...
April 12, 2019
Liftoff, the leader in mobile app marketing and retargeting, today released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it's prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) continues to lead the charge when it comes to finance app adoption,...