LiftDNA

LiftDNA

LiftDNA is a display advertising Yield Optimization / Supply Side Platform (SSP) that was acquired by OpenX on February 26, 2012.

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Aime Anne Nisay
Aime Anne Nisay approved a suggestion from Golden's AI on 28 February, 2020 1:05 pm
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LiftDNA was a SSP to build a RTB enabled yield optimization company that was directly integrated into Google's Doubleclick and OpenX (company)'s adservers. Its approach differed from existing SSP's (Rubicon Project, AdmeldAdmeld and Pubmatic) by leveraging Google and OpenX's adserver API. Instead of rebuilding an adserver from scratch, LiftDNA was able to leverage a publisher's existing platform and make accurate yield decisions with the added benefit of seeing all data and pricing within a publisher's adserver, rather than the partial view other SSP's had (only traffic redirected to SSP for optimization).

Edits on 27 February, 2020
Golden AI"Attach Wikidata entity ID"
Golden AI edited on 27 February, 2020 7:52 pm
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Edits on 22 November, 2019
Golden AI
Golden AI edited on 22 November, 2019 6:05 pm
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Edits on 22 July, 2019
Will Suter
Will Suter approved a suggestion from Golden's AI on 22 July, 2019 10:37 pm
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LiftDNA was founded by Vadim TelyatnikovVadim Telyatnikov (former Director of Yield Operations at myYearBook) and Kingchih Fan. LiftDNA grew to 30 employees across three offices with gross revenues exceeding $10 million in 2011 before being approached by OpenX, early 2012. LiftDNA no longer exists as a standalone product / service. It is now integrated into OpenX Market + SSP.

Edits on 18 July, 2019
Will Suter
Will Suter approved a suggestion from Golden's AI on 18 July, 2019 1:27 pm
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LiftDNA was a SSP to build a RTB enabled yield optimization company that was directly integrated into Google's Doubleclick and OpenX (company)'s adservers. Its approach differed from existing SSP's (Rubicon Project, Admeld and PubmaticPubmatic) by leveraging Google and OpenX's adserver API. Instead of rebuilding an adserver from scratch, LiftDNA was able to leverage a publisher's existing platform and make accurate yield decisions with the added benefit of seeing all data and pricing within a publisher's adserver, rather than the partial view other SSP's had (only traffic redirected to SSP for optimization).

Will Suter
Will Suter approved a suggestion from Golden's AI on 18 July, 2019 1:24 pm
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LiftDNA was a SSP to build a RTB enabled yield optimization company that was directly integrated into GoogleGoogle's Doubleclick and OpenX (company)'s adservers. Its approach differed from existing SSP's (Rubicon Project, Admeld and Pubmatic) by leveraging Google and OpenX's adserver API. Instead of rebuilding an adserver from scratch, LiftDNA was able to leverage a publisher's existing platform and make accurate yield decisions with the added benefit of seeing all data and pricing within a publisher's adserver, rather than the partial view other SSP's had (only traffic redirected to SSP for optimization).

Edits on 17 July, 2019
Carla Faraguna
Carla Faraguna edited on 17 July, 2019 9:27 pm
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LiftDNA

Company

LiftDNA is a display advertising Yield Optimization / Supply Side Platform (SSP) that was acquired by OpenX on February 26, 2012.

Article

LiftDNA was a SSP to build a RTB enabled yield optimization company that was directly integrated into Google's Doubleclick and OpenX (company)'s adservers. Its approach differed from existing SSP's (Rubicon Project, Admeld and Pubmatic) by leveraging Google and OpenX's adserver API. Instead of rebuilding an adserver from scratch, LiftDNA was able to leverage a publisher's existing platform and make accurate yield decisions with the added benefit of seeing all data and pricing within a publisher's adserver, rather than the partial view other SSP's had (only traffic redirected to SSP for optimization).

...

The LiftDNA core technology solution enabled accurate impression and user level pricing for blind tag-based network demand which fed RTB / exchanges to bid accurately in the adserver. "Predictive Pricing" was a breakthrough that enabled publishers to host super auctions within their ad servers, with real-time bidders and traditional ad networks competing simultaneously for impressions the moment an ad call occurs. All of LiftDNA publisher clients came from existing SSP, where they subsequently saw revenue increases ranging from 50-150%.

History

LiftDNA was founded by Vadim Telyatnikov (former Director of Yield Operations at myYearBook) and Kingchih Fan. LiftDNA grew to 30 employees across three offices with gross revenues exceeding $10 million in 2011 before being approached by OpenX, early 2012. LiftDNA no longer exists as a standalone product / service. It is now integrated into OpenX Market + SSP.

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Edits on 9 July, 2019
Golden AI"Crunchbase 2013 Snapshot (C) 2013 https://data.crunchbase.com/docs/2013-snapshot#section-using-the-snapshot"
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Edits on 25 June, 2019
Golden AI
Golden AI approved a suggestion from Golden's AI on 25 June, 2019 4:16 am
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LiftDNA

LiftDNA is a display advertising Yield Optimization / Supply Side Platform (SSP) that was acquired by OpenX on February 26, 2012.

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Andrew Ryan Gilligan

Employee

Kingchih Fan

Founder

Pat McCarthy

Advisor

Scott Becker

Investor

Vadim Telyatnikov

Founder

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Golden AI
Golden AI edited on 17 April, 2019 2:41 pm
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LiftDNA

Company

Edits on 18 March, 2019
Golden AI
Golden AI edited on 18 March, 2019 5:41 pm
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Edits on 13 September, 2018
Golden AI"Import structured data from Wikidata.org: https://www.wikidata.org/wiki/Q17064635"
Golden AI edited on 13 September, 2018 7:07 am
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 LiftDNA

LiftDNA is a display advertising Yield Optimization / Supply Side Platform (SSP) that was acquired by OpenX on February 26, 2012.

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