Lemonade (company)

Lemonade (company)

An insurance technology company using artificial intelligence and behavioural economics to offer home and renters insurance.

Lemonade is An insurance technology company using artificial intelligence and behavioural economics to offer home and renters insurance that is headquartered in New York City, New York and was founded in 2015 by Daniel Schreiber and Shai Wininger.

Lemonade offers users a monthly subscription for Contents Insurance or Liability Insurance (or both packaged) starting at two Euros per month. Insurance can cover the user, their home, and everything they own. The company also leverages an artificial intelligence designed to craft coverage plans for customers.

What’s not commonly known, however, is that the peer-to-peer transactions at work when claims are paid operate on a distributed ledger via smart contracts — a digital policy that pays out instantly once a claim is verified.

Series A

On August 30, 2016 Lemonade completed their series A funding round with $13 million in funding from Sequoia Capital Israel and Aleph.

Series B

On December 5, 2016 Lemonade completed their series B funding round with $34 million in funding from XL Innovate, Tusk Ventures, Thrive Capital, Sequoia Capital Israel, General Catalyst, GV, Counterpart Advisors, and Aleph.

Series C

On December 19, 2017 Lemonade completed their series C funding round with $120 million in funding from SoftBank (lead investor), Tusk Ventures, Sequoia Capital, General Catalyst, GV, and Aleph.

Series D

On April 11, 2019 Lemonade completed their series D funding round with $300 million in funding from SoftBank (lead investor), Thrive Capital, OurCrowd. General Catalyst, GV, and Allianz.


April 11, 2019
Lemonade raises a $300,000,000 series D round from Allianz, GV, General Catalyst, Inventure Partners, OurCrowd, SoftBank Group and Thrive Capital.
December 19, 2017
Lemonade raises a $500,000,000 series C round from Aleph, Aleph Venture Capital, GV, General Catalyst, Sequoia Capital, SoftBank Group and Tusk Ventures.
December 2016
Lemonade raises a $34,000,000 series B round from Counterpart Advisors, GV, General Catalyst, Sequoia Capital Israel, Thrive Capital, Tusk Venture Partners and XL Innovate.
August 2016
Lemonade raises a $13,000,000 series A round from XL Innovate.
December 2015
Lemonade raises a $13,000,000 seed round from Aleph, Expansion Venture Capital and Sequoia Capital Israel.
Lemonade was founded by Shai Wininger.

Funding rounds



Further reading


Bloomberg - Are you a robot?

Julie Verhage and Katherine Chiglinksy


First, Fire All The Brokers: How Lemonade, A Millennial-Loved Fintech Unicorn, Is Disrupting The Insurance Business

Jeff Kauflin


May 2, 2019

How Lemonade disrupted the insurance industry and built a multi-billion dollar business - Econsultancy

Patricio Robles


April 23, 2019

Insurance app Lemonade looks set to drop lawsuit against Germany's Wefox

Steve O'Hear


August 3, 2018

Documentaries, videos and podcasts


"Lemonade gathers 100x more data"- Lemonade CEO Daniel Schreiber at Tech Crunch Disrupt SF 2018

September 9, 2018

"That was fun! Now for Act 2" Lemonade CEO Daniel Schreiber at ITC 2018

October 22, 2018

Introducing The Lemonade App [See It In Action]

September 21, 2016

Lemonade has reinvented insurance from the ground up | TechCrunch Founder Spotlight 2017

May 30, 2017

Lemonade: Insurance Powered by Tech & Driven by Social Good ❤

March 1, 2018

The Future of Insurance | Lemonade @ DIA Munich 2017

January 11, 2017

The Lemonade App | Renters & Homeowners Insurance Powered by Tech

July 9, 2018

What's Next in Insurance Tech | Future of Fintech 2016

June 22, 2016




Callum Burroughs
June 1, 2021
Business Insider
Wefox has raised the largest round ever by an insurance startup as it looks to disrupt the $5 billion global insurance market.
Rachel Metz, CNN Business
May 27, 2021
A key part of insurance company Lemonade's pitch to investors and customers is its ability to disrupt the normally staid insurance industry with artificial intelligence. It touts friendly chatbots like AI Maya and AI Jim, which help customers sign up for policies for things like homeowners' or pet health insurance, and file claims through Lemonade's app. And it has raised hundreds of millions of dollars from public and private market investors, in large part by positioning itself as an AI-powered tool.
JD Alois
May 19, 2021
Crowdfund Insider
Click HERE to find out ⭐ Lemonade Accused of Data Leak by Short Seller. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
JD Alois
May 19, 2021
Crowdfund Insider
Click HERE to find out ⭐ Insurtech Hedvig Announces European Expansion, Starts in Denmark. | Crowdfund Insider: Global Fintech News, including Crowdfunding, Blockchain and more.
Mercedes Bent
May 19, 2021
Business Insider
Mercedes Bent argues every consumer startup should consider incorporating behavioral economics into their design toolkits.
Zack Whittaker
May 13, 2021
TechCrunch verified the vulnerability.
Callum Burroughs
April 18, 2021
Business Insider
After a record year for insurance funding, one of Europe's insurance unicorns looks for sustainable growth.
Alexandra Samet
April 8, 2021
Business Insider
Learn about the most innovative financial services providers with the BI list of top fintech startups and financial technology companies. Stay on top of the future of financial technology.
Callum Burroughs and Martin Coulter
February 20, 2021
Business Insider
More than $7 billion was invested in insurtech startups globally last year.
Alicia Phaneuf
February 17, 2021
Business Insider
Why are insurance providers turning to automated underwriting to process applicants? Learn how automated insurance underwriting works and how some companies are benefiting from it.
Victor Chatenay
February 16, 2021
Business Insider
Lemonade added Bestow's term life insurance coverage, which may help its latest offering stand out from traditional term life coverage.
Alex Wilhelm
February 10, 2021
What we learn today will hopefully bear on other insurtech startups that want liquidity during the current cycle.
Hedera Hashgraph
February 9, 2021
/PRNewswire/ -- Hedera Hashgraph, the enterprise-grade distributed public ledger, today announced the public availability of the Hedera Token Service (HTS), a...
Alex Wilhelm
January 21, 2021
How many recent tech IPOs are down from their opening price? We looked at 14 debuts from the last year to find out.
Will Daniel
January 14, 2021
Business Insider
Lemonade saw its shares fall on Thursday after short-seller Citron Research called out management and put a $100 price target on the firm.
Emily Graffeo
January 12, 2021
Lemonade, which is backed by SoftBank, focuses on digitizing the process of obtaining homeowners and renters insurance.
Lea Nonninger
December 22, 2020
Business Insider
This has been a turbulent year for fintechs--but a number of fintechs rode the waves of economic uncertainty to great success in 2020.
Romain Dillet
December 8, 2020
Lemonade is launching its renters insurance in France. This is the company's third European launch after the Netherlands and Germany. Originally from the U.S., Lemonade is now a public company with a current market capitalization close to $4 billion. Lemonade will compete directly with a local competitor called Luko. Both companies share a lot of [...]
Research and Markets
November 23, 2020
/PRNewswire/ -- The "Digital Insurance Platform Market - Growth, Trends, and Forecasts (2020-2025)" report has been added to's offering....


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