Lemonade (company)

Lemonade (company)

An insurance technology company using artificial intelligence and behavioural economics to offer home and renters insurance.

Lemonade is An insurance technology company using artificial intelligence and behavioural economics to offer home and renters insurance that is headquartered in New York City, New York and was founded in 2015 by Daniel Schreiber and Shai Wininger.


Series A

On August 30, 2016 Lemonade completed their series A funding round with $13 million in funding from Sequoia Capital Israel and Aleph. 

Series B

On December 5, 2016 Lemonade completed their series B funding round with $34 million in funding from XL Innovate, Tusk Ventures, Thrive Capital, Sequoia Capital Israel, General Catalyst, GV, Counterpart Advisors, and Aleph. 

Series C

On December 19, 2017 Lemonade completed their series C funding round with $120 million in funding from SoftBank (lead investor), Tusk Ventures, Sequoia Capital, General Catalyst, GV, and Aleph. 

Series D

On April 11, 2019 Lemonade completed their series D funding round with $300 million in funding from SoftBank (lead investor), Thrive Capital, OurCrowd. General Catalyst, GV, and Allianz. 


April 11, 2019

Lemonade raises a $300,000,000 series D round from GV, Thrive Capital, General Catalyst, Inventure Partners, Allianz, OurCrowd and SoftBank Group.

December 19, 2017

Lemonade raises a $500,000,000 series C round from GV, Aleph, Aleph Venture Capital, General Catalyst, Tusk Ventures, SoftBank Group and Sequoia Capital.


Lemonade was founded by Shai Wininger.



Further reading


Bloomberg - Are you a robot?

Julie Verhage and Katherine Chiglinksy


First, Fire All The Brokers: How Lemonade, A Millennial-Loved Fintech Unicorn, Is Disrupting The Insurance Business

Jeff Kauflin


May 2, 2019

How Lemonade disrupted the insurance industry and built a multi-billion dollar business - Econsultancy

Patricio Robles


April 23, 2019

Insurance app Lemonade looks set to drop lawsuit against Germany's Wefox

Steve O'Hear


August 3, 2018

Documentaries, videos and podcasts


"Lemonade gathers 100x more data"- Lemonade CEO Daniel Schreiber at Tech Crunch Disrupt SF 2018

September 9, 2018

"That was fun! Now for Act 2" Lemonade CEO Daniel Schreiber at ITC 2018

October 22, 2018

Introducing The Lemonade App [See It In Action]

September 21, 2016

Lemonade has reinvented insurance from the ground up | TechCrunch Founder Spotlight 2017

May 30, 2017

Lemonade: Insurance Powered by Tech & Driven by Social Good ❤

March 1, 2018

The Future of Insurance | Lemonade @ DIA Munich 2017

January 11, 2017

The Lemonade App | Renters & Homeowners Insurance Powered by Tech

July 9, 2018

What's Next in Insurance Tech | Future of Fintech 2016

June 22, 2016




Jordan Crook
February 4, 2020
Lemonade, the homeowners and renters insurance provider that's raised $480 million, has announced its plans to expand into pet insurance. This marks the startup's foray into a new insurance vertical. To be clear, Lemonade is simply announcing its plans. Right now, the company is going through the regulatory process, which will make its intentions a [...]
Alex Wilhelm
January 3, 2020
Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. Today we're taking a quick glance at the venture-backed insurance space. On the heels of ARR milestones set by the well-capitalized Lemonade, another startup in the space, Clearcover, announced a new funding round this week. [...]
Dakin Campbell
November 12, 2019
Business Insider
Lemonade is another fast-growing, money-losing tech company that's finding it hard going to market.
Ingrid Lunden
November 4, 2019
Deutsche Telekom is perhaps best known around the world as the telco behind mobile carrier T-Mobile, but today it's making an appearance in a lesser-known yet also regular role: trademark troll. The company's German lawyers have sent a letter to Lemonade, the AI-based insurance startup headquartered in New York, demanding it cease using magenta -- [...]
DealPost Team
September 11, 2019
CIO delivers the latest tech news, analysis, how-to, blogs, and video for IT professionals. Covers apps, careers, cloud computing, data center, mobile, outsourcing, security, social media, hardware and software.
Jordan Crook
June 11, 2019
Lemonade, the insurance company that's raised $780 million, is today expanding into Europe with the launch of Lemonade in Germany. As part of the launch, Lemonade is officially unveiling Policy 2.0, a simplified and easy-to-understand version of its renters and home owners insurance, to the European market. Lemonade launched back in 2015 with a brand [...]