Leadfeeder was founded in 12 April 2012 by Herkko Kiljunen, Pekka Koskinen and Vicent Llongo in Helsinki, Southern Finland. Before starting Leadfeeder, Pekka Koskinen had founded a startup named Snoobi, while he was working as a university researcher in Finland. Later, he sold half of his company share to another company in order to gather fund for starting a new company. In, 2012, he founded Leadfeeder by investing all of his capital along with seed financing and quit his job in the university. In February 2016, Finnish investors Superhero Capital and Vendep invested €530k in the company. In 2014, Leadfeeder launched first version of the app. The company has offices in Finland, Spain, England and Scotland.
Leadfeeder is a cloud-based software that identifies website visitors from Google Analytics data and generates sales leads. The application connects to Google Analytics account using API and uses visitors' IP addresses to identify their company. Leads are sorted using browsing behavior, source, or location. The software integrates WebCRM, Salesforce, Zoho, and Pipedrive. Marketers can see from the dashboard which companies their anonymous site visitors likely work for. It also shows a detailed logs of pages visited by the visitor.