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Laura Fitton

Laura Fitton

Founder of DeskHappy, Pistachio Consulting and oneforty

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Edits on 27 Sep 2019
Aleksander Holm
Aleksander Holm edited on 27 Sep 2019 12:27 pm
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Once dubbed the "Queen" of Twitter, Laura Fitton has described her use of Twitter as a love affair. During her time as a marketing consultant, she stumbledcame across Twitter, tried itthe platform out and decided it was stupid. She blogged about howunsure stupidof it was. Then she discovered different ways she could use twitter,Twitter such asallowed surroundingher to surround herself with interesting and successful people. This led to @pistachio, her eponymous Twitter handle, and to convince Guy Kawasaki, in 2007, Twitter was going to be big.

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In 2008, Laura converted on her newTwitter lovesuccess and re-launched Pistachio Consulting. Pistachio consulting described themselves as connecting businesses to new ideas and innovations using the tools to microsharing. 

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Pistachio consulting was close to failing during 2008's financial crisis. Laura had a single client left, Charity: Water, for which she was able to raise $25,000. This was one of the first donate by tweeting campaigns. Her success gained traction, being listed on Huffington Post as one of Arianna Huffington's top five favourite Christmas Day stories of that year.

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Laura turned to start-up work with oneforty Inc., or oneforty.com, which was an app store for Twitter which worked to catalog and curate the best extensions and apps for Twitter. The tool included a community of users who shared and rated the tools.

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When oneforty was acquired by HubSpot, Laura Fitton was kept on as HubSpot's Inbound Marketing Evangelist. Her role is described as showing companies how to grow by helping people buy instead of cramming marketing messages down theirto throatsthem.

Edits on 23 Sep 2019
Aleksander Holm
Aleksander Holm approved a suggestion from Golden's AI on 23 Sep 2019 5:09 pm
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Pistachio consulting was close to failing during 2008's financial crisis. Laura had a single client left, Charity: Water, for which she was able to raise $25,000. This was one of the first donate by tweeting campaigns. Her success gained traction, being listed on Huffington Post as one of Arianna HuffingtonArianna Huffington's top five favourite Christmas Day stories of that year.

Aleksander Holm
Aleksander Holm approved a suggestion from Golden's AI on 23 Sep 2019 5:09 pm
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Article

Once dubbed the "Queen" of Twitter, Laura Fitton has described her use of Twitter as a love affair. During her time as a marketing consultant, she stumbled across Twitter, tried it out and decided it was stupid. She blogged about how stupid it was. Then she discovered different ways she could use twitter, such as surrounding herself with interesting and successful people. This led to @pistachio, her eponymous Twitter handle, and to convince Guy KawasakiGuy Kawasaki in 2007 Twitter was going to be big.

Aleksander Holm
Aleksander Holm edited on 23 Sep 2019 5:07 pm
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Infobox (+4 properties)
Article (+2423 characters)
Documentaries, videos and podcasts (+2 rows) (+6 cells) (+211 characters)

Article

Laura Fitton is a marketing consultant, public speaker, author and advisor. She made her name with @pistachio, her Twitter handle, co-authoring Twitter for Dummies and founding oneforty.com. 

History

Once dubbed the "Queen" of Twitter, Laura Fitton has described her use of Twitter as a love affair. During her time as a marketing consultant, she stumbled across Twitter, tried it out and decided it was stupid. She blogged about how stupid it was. Then she discovered different ways she could use twitter, such as surrounding herself with interesting and successful people. This led to @pistachio, her eponymous Twitter handle, and to convince Guy Kawasaki in 2007 Twitter was going to be big.

Pistachio Consulting

In 2008, Laura converted on her new love and re-launched Pistachio Consulting. Pistachio consulting described themselves as connecting businesses to new ideas and innovations using the tools to microsharing. 



Pistachio consulting was close to failing during 2008's financial crisis. Laura had a single client left, Charity: Water, for which she was able to raise $25,000. This was one of the first donate by tweeting campaigns. Her success gained traction, being listed on Huffington Post as one of Arianna Huffington's top five favourite Christmas Day stories of that year.

Twitter for Dummies

In turn, Laura turned her expertise and experience on Twitter into co-authoring Twitter for Dummies in 2009 with Michael Gruen and Leslie Poston. 

Oneforty

Laura turned to start-up work with oneforty Inc., or oneforty.com, which was an app store for Twitter which worked to catalog and curate the best extensions and apps for Twitter. The tool included a community of users who shared and rated the tools.

...

oneforty was able to raise $2.25 million through funding rounds until they were acquired by HubSpot in 2011. Before this acquisition, oneforty pivoted to a business user focus. The site turned into a place for business users to understand social media. They included information on how to invest a budget, what other companies were doing, buyers guides for brands and reviews of social media tools. The acquisition saw oneforty merge into HubSpot's App marketplace.

HubSpot

When oneforty was acquired by HubSpot, Laura Fitton was kept on as HubSpot's Inbound Marketing Evangelist. Her role is described as showing companies how to grow by helping people buy instead of cramming marketing messages down their throats.

Documentaries, videos and podcasts

Title
Date
Link

140 Conf - Twitter, A Love Story

April 19, 2010

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Edits on 30 Aug 2019
Carla Faraguna
Carla Faraguna edited on 30 Aug 2019 11:29 pm
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Laura '@Pistachio' Fitton Laura Fitton

Founder of DeskHappy, Pistachio Consulting and oneforty

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Edits on 31 May 2019
Golden AI
Golden AI edited on 31 May 2019 7:22 pm
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Laura Fitton

Founder of DeskHappy, Pistachio Consulting and oneforty

Edits on 29 May 2019
Golden AI
Golden AI edited on 29 May 2019 12:24 pm
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Laura Fitton

Founder of DeskHappy, Pistachio Consulting and oneforty

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Golden AI created this topic on 29 May 2019 12:24 pm
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 Laura '@Pistachio' Fitton

Founder of DeskHappy, Pistachio Consulting and oneforty

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