The name comes from the Urus, the ancestor of modern domestic cattle, also known as the aurochs.
The Lamborghini Urus does not use Lamborghini's hallmark of naturally aspirated V10 (as used in the concept) or V12 engines. Instead, the Urus is powered by a 650 PS (641 hp; 478 kW) 4.0 L twin-turbocharged V8, a modified version of Audi's 4.0 L V8. This engine has application in other VW Group cars, including both the Porsche Cayenne and Panamera, as well as some of the Audi S and RS models, the A8, the Bentley Continental V8 and the Flying Spur V8. The engine has been heavily reworked for the Urus, and is uprated by 100 PS (74 kW; 99 hp) and 80 N⋅m (59 lbf⋅ft) of torque more than the Cayenne Turbo, with changes such as new cylinder heads. The engine is assembled at a Volkswagen plant in Hungary and is shipped to Lamborghini's assembly plant. Urus accelerates from 0 to 62 mph (100 km/h) in 3.6 seconds and reaches a top speed of 190 mph (306 km/h).
The Lamborghini Urus concept was unveiled at the 2012 Beijing Auto Show on 23 April 2012. Later, the SUV was also shown at Pebble Beach in 2012. Powered by a 5.2 L V10 engine shared with the Gallardo, the engine generated a theoretical maximum power output of 600 PS (592 hp; 441 kW) and was accompanied with an all-wheel-drive system. The Urus was reported to have the lowest carbon emissions as compared to its stablemates (i.e. the Porsche Cayenne, Bentley Bentayga and the Audi Q7). The Urus was conceived as a perfect daily driver unlike the other offerings from the brand. The sharp-lined exterior design of the SUV takes heavy influence from the company's V12 flagship, the Aventador. The production version of the SUV was introduced in 2017 with major changes done to the exterior and featuring a different powertrain than that of the concept.
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