JamJar Investments is a microventure capital firm in England that focuses on investing in high growth consumer brand businesses in both digital and non-tech industries. Founded in London in 2012 by Adam Balon, Jon Wright, and Richard Reed, it invests in ventures from early to late funding stages. The founders previously founded the smoothie company Innocent in 1999, which was sold to Coca-Cola in 2013.
JamJar invests in a wide range of industries and companies; its only restriction is that it must be a consumer brand. It also tends to focus on investing in European companies. JamJar has invested in companies such as Graze, theUp.co, Oatly, Papier, Tony's Chocolonely, Tiney, and more. JamJar has also had several exits, the most notable of which include Blue Bottle Coffee, Songkick, and Limejump.
