Grove Collaborative

Grove Collaborative

Grove Collaborative is an online, subscription-based retailer selling natural home and health products.

Grove Collaborative was founded in 2016 by Chris Clark, Jordan Savage and Stuart Landsberg. They offer a subscription-based online retail service focusing on natural home and health care products. They are a direct-to-consumer model, with no storefronts, and a Certified B Corporationindicating Grove Collaborative's commitment to social and environmental performance.

Grove Collaborative emphasizes their shipments as personalized, customizable and on a schedule set by the consumer. They offer notifications to remind users when they might be running low on products and allow users to postpone orders without penalty.

Grove makes their own line of cleaning and health products, which they assure customers won't contain ammonia, BHA/BHA, Chlorine, Ethanolamines (MEA/DEA/TEA), Formaldehyde, Cyclomethicones (D4/D5/D6), Octinoxate, Oxybenzone, Sulisobenzone, Paraben, Phosphates, Phthalates, Quaternium-15, DMDM Hydantoin, and Triclosan.

They hold any products they carry to the same standards as those they produce; from the ingredients used, to the manufacturing process and the ethics involved in production.

Funding

Seed Round

Grove collaborative raised $1.4 million in April 2014. Investors included John McAtee, Jeff Clarke, Erik Blachford, Cary Rosenzweig, Taek Kwon, and others.

In March 2015, Grove Collaborative raised another $3.3 million. NextView Ventures led the round which included investments from Tom Williams, Marc Bell Ventures and Erik Blachford.

Series A

Grove Collaborative, in July of 2016, announced $6.7 million raised. Bullpen Capital led the round, which included investment from Tom Williams, NextView Ventures, MHS Capital, Kensington Capital Partners Limited, Josh Mailman, James Conigliaro, Hedgewood and Charlie Songhurst.

Series B

In April of 2017, Grove Collaborative announced $15.4 million raised through their Series B. The round was led by Mayfield Fund and included participation from Rick Marini and Tom Williams.

Series C

In January 2018, Grove Collaborative raised $35 million. Norwest Venture Partners led the round with participation from Mayfield Fund, MHS Capital, Bullpen Capital, NextView Ventures, Serious Change and John Replogle.

Series D

In September of 2019, Grove Collaborative announced the conclusion of their Series D with $150 million in financing. The round was co-led by Lone Pine Capital, General Atlantic and Glynn Capital with participation from Greenspring Associates, Norwest Venture Partners, Mayfield Fund, NextView Ventures, MHS Capital and Heron Rock Capital. The round marked $250 million raised and a total valuation of $1 billion for Grove Collaborative.

Grove Collaborative committed the money to expand into clean beauty, develop sustainable and low-waste packaging and strengthen their infrastructure and customer connection.

Acquisitions

Darby Smart

In April, 2019, Grove Collaborative announced an acquisition of Darby Smart, a video community which shares passions on beauty, home decor and DIY. Grove Collaborative has used Influencers and YouTube personalities to market their products. The acquisition of Darby Smart add an active community of beauty, home and DIY enthusiasts into their community, both for marketing and testing and review.The amount for the acquisition was undisclosed.

Sustain Natural

In August of 2019, Grove Collaborative announced the acquisition of Sustain Natural, which has sold a sustainable line of feminine hygiene and sexual health products since 2013. The amount for the acquisition was undisclosed. Meika Hollender, CEO of Sustain Natural, will remain the head of Sustain Natural under Grove Collaborative and CEO Stuart Landsberg.

Timeline

September 6, 2019

Grove Collaborative Reaches $1B Valuation With $150M Series D

Grove Collaborative raised $150 million in its Series D round, bringing its valuation across the $1 billion mark.

September 2019

Grove Collaborative raises a $150,000,000 series D round from General Atlantic, MHS Capital, Heron Rock Fund, Greenspring Associates, Norwest Venture Partners, Mayfield Fund, NextView Ventures, Glynn Capital Management and Lone Pine Capital.

August 8, 2019

On Thursday, eco-friendly cleaning and home product maker Grove Collaborative announced it had acquired feminine care startup Sustain Natural for an undisclosed amount.

On Thursday, the subscription service announced it was acquiring Vermont-based Sustain Natural, a sustainable line of feminine hygiene and sexual health products, for an undisclosed sum.

2019

While the Darby Smart operations will be winding down, we welcome the exceptional Darby Smart team to Grove and look forward to tapping into both the expertise and the influence of the platform that Nicole and her team has built," said Stuart Landesberg, co-founder and CEO of Grove Collaborative.

January 2018

Grove Collaborative raises a $35,000,000 series C round from MHS Capital, Bullpen Capital, Norwest Venture Partners, John Replogle, Mayfield Fund, NextView Ventures and Serious Change.

2016

Grove Collaborative was founded by Chris Clark and Stuart Landesberg.

Funding rounds

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Investment
2 Results
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People

Name
Role
LinkedIn

Aak D

Advisor

Adrien Gautier

Investor

Alex Vizcaino

Employee

Alexandra Crane

Employee

Amir Attaar

Investor

Andrei M. Marinescu

Investor

Andrew Silard

Employee

AngelList Syndicates Fund Manager

Investor

Annee Belanger

Employee

Apostolos Apostolakis

Investor

Bryan Welch

Advisor

Caroline Sdregas

Employee

Cary Rosenzweig

Advisor

Chris Cichon

Employee

Chris Clark

Board member

Chris Sang

Investor

Dag Ainsoo

Investor

Dan Clay Ellis

Investor

Dave Glazer

Advisor

David T. ibnAle

Advisor

Deverey Kirk

Employee

Diego Kantt

Investor

Dmitry Belotserkovsky

Investor

Eitan melamed

Investor

Erik Blachford

Investor

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Further reading

Title
Author
Link
Type
Date

Documentaries, videos and podcasts

Title
Date
Link

Never Run Out of What Your Home Needs Again with Grove Collaborative

January 20, 2018

Companies

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CEO
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Products/Services

References

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