Greycroft is a venture capital firm established in 2006. The firm was founded by Alan Patricof, Dana Settle, and Ian Sigalow. The firm’s headquarters is located in New York City, New York with an additional office in Los Angeles, California. As of February 2019, the firm manages 186 companies in its portfolio and has sold off its ownership in 101 companies. Within the same month, the firm made its latest investment, which was for Litho, a company developing a multimedia and design equipment to be used for augmented reality (AR) applications on a smartphone interface.
Greycroft provides funding for companies operating worldwide, though most companies that the firm has invested in are based in New York and Los Angeles. It invests in companies at any stage of financing, from seed-stage to emerging growth. The firm invests in a wide variety of industries from financial technology to wireless entertainment equipment. As of February 2019, the firm has managed to raise $1.3 billion in capital, with its most recent funding round in July 2018 collecting $250 million.
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