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Greycroft

Greycroft

U.S-based venture capital firm investing on companies worldwide.

Greycroft is a venture capital firm established in 2006. The firm was founded by Alan Patricof, Dana Settle, and Ian Sigalow. The firm’s headquarters is located in New York City, New York with an additional office in Los Angeles, California. As of February 2019, the firm manages 186 companies in its portfolio and has sold off its ownership in 101 companies. Within the same month, the firm made its latest investment, which was for Litho, a company developing a multimedia and design equipment to be used for augmented reality (AR) applications on a smartphone interface.

Funding

Greycroft provides funding for companies operating worldwide, though most companies that the firm has invested in are based in New York and Los Angeles. It invests in companies at any stage of financing, from seed-stage to emerging growth. The firm invests in a wide variety of industries from financial technology to wireless entertainment equipment. As of February 2019, the firm has managed to raise $1.3 billion in capital, with its most recent funding round in July 2018 collecting $250 million.

Timeline

Funded Companies

Company
Description
Website
Industry
Location

App Annie is an app market data and insights company headquartered in San Francisco, California.

An online sports streaming platform that is headquartered in Brooklyn, New York.

A company providing a translation as a service platform allowing enterprises to understand and be understood by their customers. It participated in the W14 cohort of Y Combinator.

A company developing science-based products and services for the health, safety and emotional well-being of children and parents.

A company designing and developing application programming interface payments across Africa.

Buddy Media is a social media marketing platform.

Ensighten is a customer data tracking platform and tag management technology vendor headquartered in San Jose, California. The company sells a customer data platform which includes visitor tracking and marketing products.

Scopely is a Los Angeles-based company founded by Walter Driver.

Shop trendy, fashionable & boutique plus size women's fashion online at 11 Honoré. The runway, edited. Sizes 12 to 24

A company developing an augmented intelligence for enterprises using artificial intelligence.

Biomedical Artificial Intelligence company helping doctors find breast cancer early and more accurately using deep learning.

BitPesa is a blockchain and software development company offering a platform for sending money in Africa.

A technology company developing technologies for self driving vehicles.

Skimlinks is a big data company.

Mobile payment service owned by paypal

Extreme Reach is an advertising company.

Partnerize is a Newcastle upon Tyne-based enterprise software company.

A pediatric urgent care clinic in Portland.

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Associated investment funds

Investment Fund
Total offering (USD)
Total sold (USD)
Location
Date signed
128,000,000
115,075,000
February 18, 2010
175,000,000
175,000,000
November 27, 2012
250,000,000
250,000,000
July 24, 2018
200,000,000
200,000,000
November 30, 2015
6,160,001
6,160,001
February 12, 2014
12,650,000
12,650,000
March 6, 2012
250,000,000
250,000,000
February 9, 2017
200,000,000
200,000,000
June 19, 2014
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News

Title
Author
Date
Publisher
Description
Manish Singh
July 17, 2019
TechCrunch
Icertis, a Washington-headquartered startup that develops cloud-based software to help large companies manage contracts, has raised $115 million at more than a billion-dollar valuation to become the latest SaaS unicorn as it looks to further expand its footprint across the globe. The Series E round for the 10-year-old firm was led by Greycroft and PremjiInvest, [...]
Happiest Baby, Inc.
Invalid Date
www.prnewswire.com:443
LOS ANGELES, Dec. 11, 2018 /PRNewswire/ -- Happiest Baby, Inc., the parenting solutions company, has announced it has raised $23 Million in its Series B...

People

Name
Role
LinkedIn

Alan Patricof

Founder/Managing Director



Dana Settle

Founder/Partner



Ellie Wheeler

Partner



Ian Sigalow

Founder/Partner



John Elton

Partner



Mark Terbeek

Partner



Further reading

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Author
Link
Type
Date









Documentaries, videos and podcasts

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Date
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Companies

Company
CEO
Location
Products/Services

App Annie







Blinkist







Braintree







Ceros







Cuyana







Eden Health







Elite Daily







References