Grey Ventures was a venture capital firm based in New York city and founded in 2000.
Grey Ventures is now WPP Ventures, but served as the venture capital arm of Grey advertising. The fund was dedicated to investing in early to mid-stage companies in the areas of new media, digital communications, healthnet, Internet technology and infrastructure. Grey Ventures draws upon the strategic insights and expertise of Grey Advertising's brand development, direct marketing, healthcare industry.
Grey Ventures has made 7 investments. Their most recent investment was on April 14, 2008, when Visible World raised $25 million.