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Gold & Green Foods

Gold & Green Foods

Gold & Green Foods is a food technology startup from Helsinki, Finland founded by Maija Itkonen, Reeta Kivela, and Zhongqing Jiang in 2015 serving vegetarians, flexitarians, pescaterians, and meat eaters. The company develops and markets plant protein products made from Nordic oats and legumes.

Gold & Green Foods makes meat alternatives and other products targeting vegetarian, pescatarian, flexitarian, and meat consumers. The company was founded in 2015 by Maija Itkonen, Reeta Kivela, and Zhong-Qing Jiang, and is headquartered in Helsinki, Finland.

Gold & Green Foods makes their products using Nordic ingredients such as Nordic oats and legumes, and combines them using Asian food technologies mixed with findings from Nordic food science to create their plant-based products.

Products

Pulled Oats

In 2016, Gold & Green Foods launched their first product line in Finland called Pulled Oats made out of Nordic oats, fava beans, and pea proteins. Pulled Oats are offered in three different flavors: Nude, Tomato, and Ginger.

Funding

On September 9, 2016, the Finnish food company Paulig acquired a 51% stake in Gold & Green Foods for an undisclosed amount. Prior to Paulig's acquisition of a majority stake position in Gold & Green Foods, Gold & Green Foods raised over €1,000,000 from private investors.

Timeline

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People

Name
Role
Related Golden topics

Maija Itkonen

Co-Founder, CEO, and Director

Reetta Kivelä

Co-Founder and CTO

Zhong-Qing Jiang

Co-Founder and Chief Scientist

Further reading

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Author
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Finnish 'pulled oats' maker wants a bite of the meat substitutes...

Tuomas Forsell

Web article

Gold & Green Foods

Dragos Novac

Web article

Gold & Green Launches Pulled Oats Vegan Protein!

Michael Doherty

Web article

Documentaries, videos and podcasts

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Companies

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References