GenoPalate is a genetic-based personal nutrition company headquartered in Milwaukee, Wisconsin. It was founded in 2016 by Matt Edwards, Paul Auer, Sherry Zhang. The company utilizes information derived from genetic testing to provide customers with customized nutritional guidelines which include optimal intake of 23 key nutrients, the 85 best foods for the customer, and you substance metabolism and sensitivity likelihood.
The company offers in house genetic testing services which are certified by the Clinical Laboratory Information Amendment, though customers can also upload their DNA profile from companies like 23andMe of AncestryDNA. Their product packages include a GenoPalate Report and custom recipes tailored to the customer's optimal nutritional intake.