Formation

Formation

A technology company offering a customer goals management platform.

Formation, formerly known as Takt, is a technology company offering a customer goals management and business intelligence platform that is headquartered in San Francisco, California and was founded in 2015 by Ammon Haggerty, Christian Selchau-Hansen, Jason Hickner, and Ryan Hickner. The companies platform uses artificial intelligence and machine learning to help companies change customer behavior and engage with customized company offers by analyzing company data, contextual data, and a customers previous actions.

Funding

Series A

On July 25, 2016 Formation completed their seres A funding round with $30 million in funding from BCG Digital Ventures (lead investor) and Starbucks. The company plans on using their series A funding to further develop its customer goals management platform to boost the companies growth. At the time of announcing their series A funding, Formation also announced they will be working with Starbucks to improve the personalization on their customer rewards program.

Timeline

People

Name
Role
LinkedIn

Abdul R. Taleb-Agha

Employee

Alissa Zience

Employee

amal zouari

Employee

Amber Chan

Employee

Amit Gupta

Employee

Ammon Haggerty

Founder

Carlos Hernandez

Employee

Chris McKinlay

Employee

Christian Selchau-Hansen

Founder

diego lazaro

Employee

Efunwande Osoba

Employee

Erica Waichman

Employee

Hiroki Joreau

Employee

Imen Slema

Employee

Jacob Chavarria

Employee

Jaime Almeida

Employee

Jakub Mysiak

Employee

Jason McHugh

Employee

Jeff Umscheid

Employee

Julien Plas

Employee

Justine Carion

Employee

mathilde Gau

Employee

Michael Lipschutz

Employee

Miran Park

Employee

Mohamed LAMOUDEN

Employee

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