Golden
Formation

Formation

A technology company offering a customer goals management platform.

Formation, formerly known as Takt, is a technology company offering a customer goals management and business intelligence platform that is headquartered in San Francisco, California and was founded in 2015 by Ammon Haggerty, Christian Selchau-Hansen, Jason Hickner, and Ryan Hickner. The companies platform uses artificial intelligence and machine learning to help companies change customer behavior and engage with customized company offers by analyzing company data, contextual data, and a customers previous actions. 

Funding

Series A

On July 25, 2016 Formation completed their seres A funding round with $30 million in funding from BCG Digital Ventures (lead investor) and Starbucks. The company plans on using their series A funding to further develop its customer goals management platform to boost the companies growth. At the time of announcing their series A funding, Formation also announced they will be working with Starbucks to improve the personalization on their customer rewards program. 

Timeline

People

Name
Role
LinkedIn

Abdul R. Taleb-Agha

Employee



Alissa Zience

Employee



amal zouari

Employee



Amber Chan

Employee



Amit Gupta

Employee



Ammon Haggerty

Founder



Carlos Hernandez

Employee



Chris McKinlay

Employee



Christian Selchau-Hansen

Founder



diego lazaro

Employee



Efunwande Osoba

Employee



Erica Waichman

Employee



Hiroki Joreau

Employee



Imen Slema

Employee



Jacob Chavarria

Employee



Jaime Almeida

Employee



Jakub Mysiak

Employee



Jason McHugh

Employee



Jeff Umscheid

Employee



Julien Plas

Employee



Justine Carion

Employee



mathilde Gau

Employee



Michael Lipschutz

Employee



Miran Park

Employee



Mohamed LAMOUDEN

Employee



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