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Forever 21

Forever 21

Forever 21 is an american fast fashion retailer founded in 1984 by Do Won Chang.

Forever 21, Inc., operates a chain of retail clothing stores catering to teenage girls and young women. It has about 400 locations, most of them in shopping malls. Forever 21's specialty is cheap chic: delivering the latest trends at low prices. Private label knock-offs make up much of its stock. In addition to its original Forever 21 chain, the company's flagship Forever XXI stores are larger and have a wider selection, including items for men. A separate chain, For Love 21, specializes in accessories. About 60 percent of production is based in the United States; this allows the company to bring new runway trends to market in a matter of weeks.

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