Five Mill Ventures is a San Francisco based venture capital firm investing in technology and consumer products based startups. Dan Soha, a search engine marketer, founded the company in 2010. It focuses on consumer products, energy, e-commerce, marketplace, mobile, health services, and electronic appliances. It has made investments in companies like Crowdsavings, FullContact, Simple Energy, Chute, Phonio, Turnkey Dentist, Argoz Socks, Chargerito, Fivemill, and Per Diem. Simple Energy has exited after being acquired by Uplight.