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Firefly (company)

Firefly (company)

Firefly is a mobility based advertising and data platform that allows rideshare drivers to make money through digital advertising.

Firefly is an out-of-home advertising technology company based in San Francisco, California. Firefly had over one thousand users as of December 2018 following investment from Decent Capital, NFX, Pelion Ventures, and Softbank's Jeffrey Housenbold.

History

In 2017, cofounders Kaan Gunay and Onur Kardesler founded Firefly to build a platform that helps rideshare drivers monetize their vehicles with advertising. In 2018, the company left stealth mode to announce over $21 million in funding from Tencent-backed Decent Capital, NFX, Pelion Ventures, and Softbank's managing director, Jeffrey Housenbold.As of December 2018, Firefly advertising had totaled 110,000 hours of drive time in Los Angeles and San Francisco. The company provides advertising for Netflix, Salesforce, Brex, DoorDash, and HotelTonight.

Technology

Firefly’s platform connects ridesharing service drivers with advertisers for out-of-home advertising on top of vehicles. Its platform works with Uber, Lyft and other ridesharing services.Firefly installs cartop screens at no cost to rideshare drivers at its South of Market, San Francisco garage. The company deploys technicians to mount advertising screens using a Thule roof rack and clamps with power coming from the each vehicle’s battery. Manufactured in Turkey and the United States, the screens are 52 inches long and 17 inches tall and “look like a big smartphone.” The company reserves ten percent of advertising time for community and public service announcements. Its smart city platform feeds anonymized data on traffic conditions, temperature and air quality from the Firefly advertising screens to cities in which it operates.



Timeline

People

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Kevin Leduc

Founder



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News

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November 22, 2019
WebWire
Today Firefly, the company leveraging taxi and transportation network company vehicles to build a street-level digital media network, announced it has been recognized as one of TIME Magazine's 100 Best Inventions of 2019. The award honors global inventions making the world "better, smarter and even a bit more fun." , , To assemble the 2019 TIME Best Inventions list, organizers solicited nominations across a variety of categories from editors and correspondents worldwide. Each contender wa...
November 14, 2019
WebWire
Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the next generation of its display technology. These new screens offer the highest resolution of any digital out-of-home (DOOH) display on the market. With social good in mind, Firefly's screen design also integrates smart city data sensors to provide insight into urban conditions thus improving city life. The screens will roll out in existing Firefly...
October 14, 2019
WebWire
Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, today announced the launch of a first-of-its-kind integration with global weather forecasting leader AccuWeather, bringing weather-based dynamic content triggers to Firefly's smart media platform. Alongside the new partnership, the company is also expanding operations to the streets of Chicago, Illinois and Dallas, Texas. Firefly drives the next generation of advertising technology by d...
August 14, 2019
WebWire
Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly's geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA's retail store on Fifth Avenue in New York. This activation, the first and only optimized for 'out-of-home in-motion,' launch...
August 8, 2019
WebWire
Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly's geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA's retail store on Fifth Avenue in New York. This activation, the first and only optimized for 'out-of-home in-motion,' launch...
August 7, 2019
WebWire
Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network, today was selected as the winner of the Best Display Advertising Platform award in the 2019 Martech Breakthrough Awards program. The honor stands as a testament to the value of Firefly's unique technology and media platform. This year, the Martech Breakthrough Awards received more than 2,500 nominations from top companies and emerging startups across the marketing, sales and ad industries...