Embo is an enterprise software company that specializes in marketing visibility for businesses and other entities. It focuses on search engine optimization so that its users can expand their own clientele base by being visible when consumers search for the company on the Internet. It uses inputs, outputs, and outcomes to aid companies in reaching their potential clients and consumers.
The software uses consulting automation to calculate how companies can increase their return on investment using search engine optimization. Embo then distributes campaigns for the company to qualified marketers who use the software to develop a marketing plan.
Another feature of the software is combining the company's existing analytics with Embo's own datasets to plan a course of action for the company to be on page one of various search engines' results pages, increase traffic, and improve its return on investment.
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- Return on investmentConcept
- Search engine optimization (SEO)Search engine optimization is the practice of increasing web page visibility in search engine results pages
- Enterprise softwareEnterprise software describes a collection of computer programs that aims to serve the needs of a large organization (such as a business or school) rather than an individual user.