Echobox is a London-based company that utilizes artificial intelligence to manage the social media for news publishers. Its stated goal is to aid publishers in automating their social media and increase their audience reach at the same time.
The company uses data science and machine learning in their product in order to analyze data relevant to its clients and then use that data to produce and share pertinent content with their own users. Data that is referenced is both historical and from real-time.
The interface on the product allows clients to manage their content on the social media sites Facebook, Twitter, and Instagram. Clients have the option of posting media manually or allowing for Echobox to automate the content such as viral articles, articles with appealing headlines, or images that will be agreeable to the target audience. Clients can also experiment with their own media content by testing it with different headlines and images. Echobox can then run tests to determine the click through rate. The product also has a feature in which is recommends hashtags that could potentially boost their client's audience involvement with the social media post.
Marc P. Fletcher
Prof. Zoubin Ghahramani
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