Golden
EVEN Financial

EVEN Financial

EVEN Financial offers a B2B2C API to help connect financial institutions to consumers, and connect consumers to personalized financial products.

Founded in 2015 by current CEP Phillip Rosen, Even Financial offers a B2B2C API for financial services search. Even operates as a digital marketplace where financial services companies can target their financial products to specific users.



They use machine learning to analyze data from lenders, third parties and customers to predict what offers customers will respond to and qualify for. And, for financial institutions, they've developed an engine to handle vetting, preapproval, and regulatory compliance thereby streamlining the process. Even believes their system cuts down on defaults and charge-offs as well. 



For their partner sites, a customer browsing the site will be matched directly through digital marketing and, when clicking on a product, the customer is not sent to a marketing site but instead to the products digital onboarding page. This allows financial institutions to add more customers than traditional marketing would. 



For consumers, Even Financial, whether they know it is there or not, allows them to compare financial products and find products that match their needs. And with Even Financial working with the financial institutions, customers can be approved faster than they traditionally would.



Funding

Seed Round

In March, 2015, Even finished their seed round with $2.8 million raised. Canaan Partners led the round with Lerer Hippeau Ventures, Ron Suber, Brooklyn Bridge Ventures, Conversion Capital, Social Leverage, 555 Capital and Jon Kelfer participating.

Series A

Even Financial concluded their Series A in February 2018 with $3 million raised. American Express Ventures led the round, which included investment from Plug & Play and Arab Angels.



In a second Series A, held August 2018, Even Financial raised $18.8 million. GreatPoint Ventures led the round. Goldman Sachs Principal Strategic Investments, Canaan Partners, F-Prime Capital, Lerer Hippeau, Jacob Gibson and Jason Owen participated in the round.

Corporate Round

In September 2019, Even Financial raised $25 million. The round was led by Citi Ventures and MassMutual Ventures. Participation included LendingClub, American Express Ventures, Canaan Partners, F-Prime Capital, GreatPoint Ventures and Goldman Sachs Principal Strategic Investments.



Timeline

September 4, 2019

Even Financial Announces Strategic Investments from Citi Ventures, MassMutual Ventures, and LendingClub

Even Financial ("Even"), the leading API for financial services search, acquisition, and monetization, announced today that it has raised a $25 million strategic round of investment led by Citi Ventures.

August 1, 2019

Even Financial ("Even"), the leading API for financial services search, acquisition, and monetization, announced today that Chris Scott has joined the firm as Chief Revenue Officer.

Funding rounds

People

Name
Role
LinkedIn

Adam Richard

Software Engineer



Aesa Kamar

Senior Software Engineer



Alex Roussos

Lead Software Engineer



Alex Whiteside

Senior Software Engineer



Alissa Malowitz

Executive Assistant



Alyssa Folickman

Partner Manager



Alyssa Nowicky

HR Associate/Jr. Recruiter



Artie Pesh-Imam

Senior Software Engineer



Ashe Austaire

Web Developer



Austin Johnson

Devops Engineer



Austin Montgomery

Software Engineer



Barry Nelson

VP, Solutions Architect



Bayarmunkh Davaadorj

Senior Software Engineer



Bethany Patterson

VP, Account Management



Brandon Lang

Senior Partner Manager



Charley

Office Dog



Chris Bunk

VP, Engineering



Chris Scott

CRO



Christopher Lamonica

Marketing Coordinator



Christopher Schellens

Director, Strategy



Claudia Thompson

Customer Service Manager



Clayton Goggil

Business Analyst



Danette Ceriano

Director, Partner Management



David Corvi

Data Scientist



Dustin Kim

Software Engineer



Further reading

Title
Author
Link
Type
Date









Documentaries, videos and podcasts

Title
Date
Link

Even: Find the Right Loan at the Best Rate

April 7, 2016

Even: For Merchants

April 7, 2016

Even: For Online Financial Services

April 7, 2016

Companies

Company
CEO
Location
Products/Services









References